Published February 12, 2026
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TL;DR
The CMO of Super Creator reveals why everyone in OFM is lying about their numbers, the single biggest predictor of revenue, and how their AI chatbot Izzy is revolutionizing agency operations.
Francis: All right, we have got a fantastic episode prepped for you guys today. I have Nir, who is the CMO of Super Creator. And today we're going to talk about the Super Creator CRM. We're going to talk about how you guys came to be in business. And we've got a lot to discuss. This is a call that I've wanted to do for a while. So I'm glad that we were finally able to make the time. But maybe let's start by just kind of introducing yourself and explaining what is Super Creator.
Nir: Cool happy happy to be here I've been following the channel for a while cool so as I said I'm Nir I'm the CMO with Super Creator and I'm in charge of the marketing, sales, customer success, basically everything that is customer facing in Supercreator. And probably understand more later, but at Supercreator, a lot of the aspects are customer facing. That's kind of what sets us apart from the rest or from most companies I worked for in the past. So SuperCreator has been an OnlyFans CRM for like four years, which is a lifetime in OF timeline. And it started as a small project by the two founders I joined like a year ago. It started as a small project, they saw the demand and it became huge. And now it's way more than just a CRM for a couple of reasons. One, there tons of CRMs out there. There is a new one every week. And like two years ago, the founders saw an opportunity and they saw a need and started developing our AI chatter, which kind of became the focus of what we do. It's still fully integrated into the CRM. The CRM is an integral part of everything. It's kind of the center of the way people work, but now we focus so much on the AI chatter that everything else seems almost less important.
Francis: Got it. Okay, so let's backtrack a little bit. Pretend for a moment that the audience has absolutely no idea what a CRM is. Obviously, a majority of the people watching are going to be OFMs. But how would you describe the kind of problem space that Super Creator is trying to solve?
Nir: That's a good question because even the term CRM is something the industry took from other industries, not necessarily the right term to describe it. And what surprises people is how similar like the creator tools you have on Instagram, on OnlyFans, to platforms like Instagram or X. Like as a platform, OF gives you enough tools to interact with a few hundreds of people, 10 of them at once, 20 at once, all while running it yourself. But once you reach thousands of fans and start working with the team, either social media managers, operations, an assistant, chatters, obviously, managers, whatever, it simply becomes impossible to manage with the basic tools OnlyFans gives you. So a CRM or a management platform or whatever term you wanna choose solves that. It brings all of the conversations and sales activity and tasks and analytics and fan insights into one place. So creators and agencies can operate like a real business and not just as an individual creator on a social platform.
Francis: Got it. I think that's like the most, that's the neatest explanation of what a CRM is and also like the necessity for a CRM in this space I think I've ever heard. That's why I wanted to get it from you. But yeah, it makes a lot of sense. Obviously like natively, for whatever reason, OnlyFans, even though they clearly understand how big the platform is and that there's a need for it. For whatever reason, they have decided not to natively integrate any tools that allow for creators to scale past that, let's say, like 10, 20, 30 person mark. And when you have a creator, as you stated, with thousands of followers, it becomes literally impossible to manage all of those followers through a single, what is basically like Instagram DMs. You can't run a business through Instagram DMs. So that...
Nir: Which is also limited for Instagram. Like, NetApp made the same decision. There are tools out there for OF because of the revenue generated from platform, the need is even bigger.
Francis: Yeah, of course. Yes, for sure. Why do you think that is? Why do you think it is that these platforms don't have like native CRMs? Is it that there's like a huge development burden there? Is it that that's just not their skill set? It's not something that they want to work on? I would think that for a company like OnlyFans that is just making money hand over fist, Why are they you know, why does this space even exist? Like why aren't these companies that are producing the platform also producing the tools to enable users to use the platform? Do you have any insight there?
Nir: I'm sure there are a bunch of reasons and when you keep it simple you keep the authenticity in many ways. Focus is always important for startups or any type of company and we're like every month on how efficient and lean OnlyFans is as a company. So they've made a decision. You can see that in other industries as well. In my previous company, it was a cloud security company. We've built tools to help you manage your AWS account, your Azure account, things that Microsoft or Amazon, much bigger companies could probably develop on their own. There is logic in creating an ecosystem.
Francis: Got it. Yeah, I guess from my perspective, like there are a handful of major competitors in the CRM space I definitely want to get into. Obviously, Izzy, your integrated AI chat bot is one of the big differentiators. I want to kind of get into how you guys think about differentiation in a little bit. But before we get into that, I want to take another few steps further back and talk about maybe you personally. What is your kind of origin story? How long have you, you said you joined the company about a year ago. How did you get into this business? Like how did you discover it even?
Nir: So I've been doing marketing and sales for startups for more than a decade. And after the last company I worked for, was sold to like a big enterprise company, I was looking for, something small and fun to join. And I met with the two founders and I hired literally no idea how the industry worked. I saw, it's, it's a lot more fun than other industries. I have to say I'm meeting, I'm not to this any other industry, but I'm meeting interesting people every single day. I'm helping people change their lives. Literally like we are taking people from making a thousand dollars a month to making ten thousand dollars a month and it's so much fun and it changed like I had to think about it a bit it took me a while but then when I joined I don't regret it for a second I work with creators in the past in like different types of creators but that just felt like home joining a smaller startup and then, and it's a startup. Like it's a tech company as traditional as it gets, but working in a much more interesting industry.
Francis: Yeah, for sure. I mean, there are a lot of characters in this space who I guess I'm curious. Like, you're talking to interesting people every day. You guys have something like 25,000 active users. Is that right?
Nir: Something around that, yeah.
Francis: In that neighborhood, yeah. So, and you're in charge of basically everything customer facing. So I would imagine that you have some pretty unique insights. Like you have kind of like this top-down, God's-eye view of the entire OnlyFans ecosystem, which from my perspective is otherwise very siloed. I talk to other agency owners insofar as I have a consulting practice, and so people come to me for advice about organic social, and I am able to provide that, but I don't have like a any real sense of like how much money people are making at an agency scale other than what they tell me. But you are able to actually see that. So I guess my question born of that is what insights do you have about the OnlyFans industry in general that you can share that people listening might find useful or interesting? Like at an industry scale level, you just have so much data and so much information. I understand you can't share stuff about specific agencies, but I'm curious what broad insights, there's questions that I probably don't even know to ask because you have so much more information than I do.
Nir: That's the biggest privilege in my role. And every time we have a new customer with a high profile, it's always exciting. And you're right, the industry is very siloed. There is tons of mistrust. And as someone that sees the actual numbers, tons of mistrust for a reason. Everyone is lying. Everyone is gaslighting each other. Yeah, so so much stuff. The main thing is that most people are doing worse than they claim which isn't very surprising but it still is surprising like it sounds trivial but 99 % of creators are not a top 1 % creator. That's just the math talking. But everyone claimed to be even between friends, between partners. And it's a lot less glamorous and everyone is practicing fake it till you make it. That's true for yeah it's true for creators big and small agencies i'm not saying people are not making tons of money people are but for a lot the profit margins are way slimmer than they claim or than what people perceive and people work a lot harder than you would have expected. Like there are a few big ones, everything comes easy for them, but the rest are working really, really, really hard. And that's something that people from outside the industry don't understand. And people within the industry think they are the only ones working hard because everyone claims to be having fun. It's a lot like, especially for creators, it's a lot like pro athletes. They have, they know they have a limited period of time in which they can make a lot of money. And the ones that do well really work hard for it because you have, I don't know, 4.5 million creators. It's not enough to be pretty, it's not enough to be famous, it's not enough to be most of the things. You need to be creative, you need to be consistent, you need to work hard, and for the rest, they are not making that much money. Some are struggling. A lot are struggling, actually.
Francis: Why do you think I guess there's so many questions that sort of are born from that? Is income you think the primary thing that people are misrepresenting or just outright lying about in this industry and if so, why do you think that is? what do you think it's like people have some, is it like a status consciousness thing of I want people to think I'm more successful than I am or do you think that there's like something they're they're getting something material out of misrepresenting their income. what is the, I guess, what's the motivation?
Nir: So it's very different I think between creators and agencies. Agencies need to represent themselves that way. So people will think they know what they're doing. Creators would wanna join. You want to associate yourself with successful people. You want to put your, like, to give someone that knows what they're doing to manage your account. So agencies have to. A lot of the time, the best performing agencies you never even heard of. They grow from referrals, they don't promote themselves in any way because when you promote yourself, people start to poach your creators. They are below the radar, they work on very healthy profit margins. And for creators, it's different. I think no one wants to know, like no fan wants to know that actually the creator isn't, I don't know, in a resort in Bali or something that most of the time she's in her office chatting with people, editing content, posting on 57 subreddits every day to get traffic. It's not that sexy and no really they they work hard even and the creators working even the creators working with agencies they need to create a lot of content a lot of it because because of the way OF is built you are in charge of your own traffic even if you have a good agency you are responsible for majority of the work on driving traffic the day you stop promoting yourself your traffic will stop. So it's constantly doing that generating content walking and it's not very It's not very sexy and people need to Well, obviously trying to seem as sexy as possible on the web.
Francis: Yeah, that makes sense. What are the... So again, I understand you can't share private information about individual agencies or creators. I would never ask for that. But in terms of like... Do you have like figures in front of you or are you able to sort of produce them off the top of your head? Like what are the biggest agencies in the world actually making? What are the biggest independent creators in the world actually making? And then do you have like a sense of like median or average across like industry wide like what is the average only fans agency? Actually pull down on a monthly basis
Nir: It varies a lot and there are a lot of agencies making well there is a big difference between how much they're making and how much money the creators are generating I've seen percentages go like the agency cut go from 50 % or even salary models to as low as 5%. Yeah.
Francis: Wow. I can't even imagine how you're generating. I can't even imagine being profitable if you have a 5 % take rate. Like, what service are you even offering at that rate?
Nir: The volume, it made sense. The volume needs to be really high and yeah.
Francis: Interesting. Yeah, that's just so foreign to me. That's just so the opposite of how I approach management when I was actively managing. But yeah, please continue.
Nir: No, when you make a million dollars a month, you can dictate the terms.
Francis: Mmm. Sure, that makes sense.
Nir: So it varies a lot. Then we see, and because as you said, the industry is very siloed, people don't share enough. So people don't have KPIs on, you need your chatting costs to be between 3 % to 5 % of the account revenue. For example, just throwing a number that makes sense. Usually I see, agencies that 20 % of the account revenue goes into managing the account. That's a lot. And some of the biggest agencies out there are operating at that rate. At the same time, you have others that manage to keep it at less than 3%. So if they take 25 % of the accounts revenue, and they only need to put 3 % into managing it, it makes sense having a creator that makes five thousand dollars a month. Everyone makes money so There is a lot there are like The numbers you see in the media there are the creators making these These sums they are not making it up. There are a lot of creators making a lot of money, but just because there are Way more there are 4.5 million creators 1 % of that which is I think at the moment it's like making more than 20 000 a month still a lot of people I can tell you that a lot of the biggest earners are not the ones you would have expected
Francis: Yes, that actually has been my experience. For me, that was something that I learned relatively early on, where it's not necessarily the best looking models. It's usually the ones that are, you know, and this is sort of how I arrived to a lot of my conclusions about like organic social is the best promotional tool. It's the best thing. It's the highest leverage thing that you can possibly be doing. My experience has been, I find them the models that make the most are the ones who are just willing to put it all out on social media, be as authentic as possible, have a fully defined, well differentiated brand. Not necessarily the best looking. So what is, yeah, what's your insight there? Do you have anything to add to that?
Nir: That you hit the nail on the head. I've been doing marketing for, I said more than a decade, I think it's closer to 15 years. I consider myself pretty solid and still every single day in this industry, I meet people that are way more talented in marketing and sales than I am. It's not enough to be pretty, it always helps. It's not enough to be famous. The ones that are good at marketing and able to maintain a lot of different social channels and keep being creative, you can't beat that. And every day I see an account that found a super creative way to promote, which is amazing. A few months ago I realized that there's a TikTok account I really like. Her name is Mila. I've been following her for a while. I didn't even know she had an OnlyFans account. All she does is go to water parks and go down slides. Google her. She's amazing. She's brilliant in the way she does marketing. But it doesn't have to be at that scale. There are so like, that's what you need. You need to be creative. You need to be consistent. And you need a little bit of luck.
Francis: Yeah, 100%. Well, OK, I'm glad that my it's it's funny for me because like these are things that I sort of have developed an intuitive understanding of. I intuitive understanding only, you know, I don't really have any I don't have the data to back it up other than the results that I've been able to produce for management and consulting clients. So for me, it's like these are I call them I call it an intuitive understanding. But really what it is is an intuitive assumption. So I guess it's good to have actual somebody who has access to all of the data, you know, validate my post-hoc beliefs.
Nir: Listen, and as an industry, people developed so many solutions and assumptions just because the data was missing. Like people, chatting agencies will talk about ratios. Most of the time, the wrong ratios, the, or how to measure chatters or how to measure potential. The, or for example, the because chatting sucks. Like chatting takes, it's expensive. It takes a lot of the time, a lot of time. People started creating the free and premium accounts just to solve the issue of chatting with a lot of people. And like as a marketing person, when I joined, when I started working in the industry and saw how complicated the funnel is, you need to grab attention on TikTok, get them to go to your Instagram, go to a second Instagram page that you have as backup. With a link tree link from there go to a web and then you need them to convert. So it's completely broken because.
Francis: Yeah, and you're hemorrhaging users at every step of the way because not everybody's willing to make all of those clicks.
Nir: Exactly. So the industry created the free accounts that people use to like almost as a remarketing audience before managing to convert them to the premium account. But all of those things were created because you didn't have good solutions. You didn't have the information. So yeah, that's a bunch of things that we're trying to change just by providing more knowledge and tools.
Francis: Yeah, well, you guys are obviously you're putting out a ton of information. You've shared a lot of data with me that I find incredibly valuable. I'm sure that we'll continue some kind of like information partnership that is mutually beneficial because of all the people that I've talked to in this space, not only do you guys have the most data, but I think you in particular have a uniquely, you're very skilled at articulating and like making actionable assumptions or actionable insights based on that data. Which is one of the reasons that I've been really excited to have this conversation. So I'm glad we're finally making it happen. But yeah, absolutely.
Nir: Thank you. We, the, like the backlog for the data analysis team is just like, they have months of assignments, just waiting for them because it's, it's a data generating industry and it's missing in so many places. So yeah, it's, it's a challenge, but we're up for it.
Francis: How are you guys tackling that in terms of like, you know, to the extent that you're able to share? I don't want you, you know, obviously saying anything that's gonna hurt the business or, you know, industry secrets and all that, but to the extent that you're able to share, how do you guys prioritize what data points that you're looking at? How are you determining, like, this is the most valuable thing that we can pursue first and then everything else comes after? And if you're able to share, what are, in your opinion, like, what are the most salient data points that most agencies should probably be paying more attention to within their own businesses.
Nir: So the best thing about OnlyFans or the industry in general is that it solved the issue of monetization. It's very clear. Let's say social media influencers, for them to monetize their work, it takes a lot of effort. There is a long funnel. On OnlyFans, it's way simpler. The only goal is monetization. And then when you have that and it's very clear and when you track correctly, you can see what leads to monetization. Then you start building back from that and seeing what are the KPIs that impact that the most. Like the easiest, for example, is volume of messages sent. More than anything, If you send a lot of messages, you generate a lot of revenue. As simple as that.
Francis: Yeah, it makes sense, I don't think that I ever would. That's not an insight that I would necessarily have ever arrived at independently.
Nir: Because messages are expensive. Well, they used to be. And so people would try to find other ways. Mass messages are way cheaper than chat messages. And in terms of ratios and conversion rates, and we track everything, we track especially now when we have easy, then we have graphs for obviously conversion rates and how many messages are sent and creators using easy but also we track let's say fans that reach their goal we'll call it that way and suspicious fans and everything we measure but at the end it's very easy you do simple tests and you see what moved the revenue needle at the end And it doesn't have to be immediate like sometimes you do things that will impact the churn rate but something that is important for people to understand and It's really it's harder for creators a lot of the time because they don't have the bird eye view and the knowledge Fans are here for a short time most fans if you find a fan that is here for the long run and is willing to support you financially, amazing. It's very... It's not easy. It takes a lot of work to maintain that relationship, but it's very clear. This is a fan that the relationship with the fan is valuable for me in many ways. The majority of fans are here just for a little bit. And you need to think about it that way. They are not like gym members, they are more like people walking down the street passing by your newspaper stand. If you manage to get them to buy a newspaper, amazing. If they pass you, even if they reach just 50 meters after the newsstand, they won't come back to get the newspaper from you. So you need really to...
Francis: Yes. That's a brilliant analogy. I love that.
Nir: And it's hard because at the end it's people that you don't see their faces most of the time. And it's really hard to know, am I running a membership club? Am I running a newspaper stand? Maybe it's a community. Once you manage to figure it out, it's way easier to handle that. And then you can put like, KPIs like churn to the side because churn will be there. People will come and they will leave. And then all I need to do is make sure that they have the best experience while they're here and that I'm compensated for that. And you look at it.
Francis: Yeah, that makes perfect sense. What, okay, so on that tack, let's talk about a few KPIs. What do you see, and obviously there's huge variance between agencies, so I'm not sure to what extent this information will necessarily be useful to everybody, but like on average, what would you say across the creator landscape is like the average customer life cycle? For us, like even with really, really good high paying, we have customers that'll spend $45,000 in a 90 day period, you know, insane volumes of money, but they tend not to stay very long. Like 90 days tends to be kind of like the max life cycle, even for whales. So as you said, something that we developed an intuitive understanding early on is we need to extract as much value as quickly as possible, make sure that the customer has a good experience with the knowledge that like, There's so many variables on a personal level that come into play here. Most of these people are, to some extent, addicts or have sexual pathologies that are sort of cyclical in nature, where they get drawn into the OnlyFans ecosystem and they spend a lot of money, kind of like, almost like an eating disorder, something like binge eating. Or binge drinking where it's like they're gonna spend all of their money all at once and then they're gonna, you know, for six months they're gonna be like, I have to quit and then six months later they might come back, but you might not get that person back again. So what do you see, like what are some specific insights about customer retention and churn? What are some specific insights about like what is a good average LTV, like target LTV for agencies to look at to the extent that you're able to provide those insights?
Nir: So I said that often when I asked and when I'm being asked about like the AHA chatter performance Onlyfans accounts are like fingerprints. They are no two alike Really even two identical ones Just there are so many elements from the sources of traffic and the number of fans and the subscription fee and obviously the creator and the content the creator produces and the type of no two accounts behave the same way and like a rule of thumb that I give that I give when I help creators and agencies is to assume that you're gonna have one month with the creator with the fan never do more anything after a month is bonus. You have the first month, you need to make sure that they have the time of their life, that they see all of your best selling content, which is also something that is like people from outside the industry don't understand how difficult just showing someone your top content is. Because if you send a mass message, You need to start maintaining lists and make sure because you want send a piece of content from a year ago to all of your fans. But if there is a fan that came today and subscribe, they want to see your best content. So you want to send them that and just keep track, keeping track on who saw what and making sure that they get the best value and the best experience is super difficult. And people manage Excel files and lists and things like that. When it should be on autopilot, the added value should be provided in other places. That part should be automated. Make sure you have, you give them the best 30 days of their life. And then maybe you got something out of it. Like later. You need to think of it like, I don't know, the Tinder experience. When someone opens Tinder, they are looking for something quick, a one night stand, meeting someone that is going to have, that you're going to have some nice time with. Same with OnlyFans, but both on Tinder and on OnlyFans, they kind of hope that it might progress to something else.
Francis: Yes.
Nir: You can't start too slow because we're not here to start slow. You can start pretty fast and then after everyone got what they were looking for, you can start building a relationship.
Francis: That makes perfect sense. that's another great, yeah, again, this is why I love talking to you. You have these excellent analogies that I think very succinctly, very clearly explain these concepts to people. And I think that there's a lack of intuitive understanding or maybe, I think that OnlyFans managers in general have a pretty good understanding of customer psychology and an intuitive understanding of these kind of turn and burn mechanics. But they're not really thinking about the customer experience. And they're not thinking about like what these men are actually looking for in terms of Like, you know, it is in some sense sort of a one-night stand or like a prolonged one-night stand and you're hoping that something greater develops out of that But for somebody I think most only fans managers and I'm guilty of this. We're not users of the product and I think it's really hard to develop a business around a product that you don't use, that you're not the target audience. This is the first time that I've ever been involved in an industry where I don't really have, I had to build my understanding of the customer from the ground up because it's not a product that I ever used prior to becoming a part of the industry. And it's not something that I particularly, I don't enjoy the OnlyFans experience at all. And so having to sort of like develop a theory of mind for people who do and reverse engineering the best possible experience for those people from first principles took a long time.
Nir: It might be an advantage. You know what? I've been, I've worked in multiple startups in tons of different industries. And the worst thing you can do as a marketing person, as a product person is to assume you understand what the customer needs. And I worked for, in like business to developer companies. And then the CTO would say, no. I know what the customer needs. I'm the customer. And I kept on insisting, no, you're one type of customer. And coming from a place that you admit you don't know what the fan is looking for is sometimes healthy because then you have a fresh perspective.
Francis: Mm-hmm. Right.
Nir: You look at it, you don't bring your assumptions and we do bring some assumptions because we are human beings and sexual entities and we can assume some things but coming from a different angle really helps and I can tell you more than that there are tons of things like industries are doing, agencies are doing to just because or also some creators because they see agencies doing that, they assume it works. All of those things like spin the wheel or before Easter they would have the creator film like 15 different sets of Easter egg content for Christmas and they do those things because they think that's what works. But at the end you look and you see, no, Easter was just another day. Maybe a bit better because people were off work, maybe a bit worse because people were with their families. The main thing, you didn't need to ask the creator to create 15 different pieces of content around Easter. All of those things are things that we do because, well, I don't.
Francis: Yeah.
Nir: But others do because they think the fans expect it, the industry expects it, but mainly what people are looking for and that's true for any type of interaction is authenticity and some human interaction and some attention and that's it. Everything else is over-complicating it.
Francis: Yeah, I think that makes a lot of sense. And yeah, that has also been my experience as well. It's funny thinking about it now, but coming into this industry, my first exposure to OnlyFans management, I didn't know that it even existed as a business. I didn't know anything about chatters. I didn't know anything about OnlyFans CRMs. I actually, I think you and I probably have somewhat similar professional backgrounds in so far as we've both been in marketing for a decade plus in various capacities. My, you know, coming to this industry and I think I was a little bit too stubborn early on and like not willing to do, not necessarily not willing to do the research, but assuming that the business didn't exist. I just didn't even bother to look it up. And so really early on we, you know, the first account that I ever scaled, we got to, I think 60 K a month just on PPV before I ever knew what chatting even was. And a majority of that was like, all of the, everything you just described of going through the trial and error process of, okay, it's a holiday, like let's do holiday themed content and you know, going and shooting all this content with the model and it's like, it's just so much unnecessary work that if we had put that into, if we had put all of that effort, that additional incremental effort into just organic social, it would have been substantially more rewarded on a revenue basis than if you just throw shit at the wall and hope something sticks.
Nir: And only this year and as I said, OF is a grind and for creators it's super hard and just you need to try and help yourself where you can and more important don't try to make it hard on yourself where you shouldn't.
Francis: Yes. Yeah, yeah, I think that's is solid advice. So, OK, I could talk about like I I could talk about this stuff with you all day, but I also want to talk about the Super Creator product, obviously, like that's the meat of the conversation. So you have all this incredible insight into the data and the background and like all of these elements that individual agencies are not privy to. But you have all access to all of that because you've built a great product. So the first question that I have in the product domain is it seems to me that the OnlyFans CRM space is getting increasingly competitive. You have like kind of maybe four or five big names that have a serious stranglehold on the industry. And now you also have new actors like OnlyFans API that are basically allowing big agencies to build their own custom CRMs or automation workflows. So. First question, like I think most basic question is, how is Super Creator different from those other CRM competitors? Like how are you differentiating yourself in the space?
Nir: Good question. And with an easy answer, the AI chatting is a game changer. It's such a game changer that basically if you use the AI, the CRM is free. And maybe I shouldn't have said that. No, I'm joking. You can go to our pricing page. You will see it. More than that. we can guarantee gains, which is something no one else can.
Francis: Right, because everybody else in the space is treating it as purely like a, it's sort of, for lack of a better term, a necessary evil. It's just a management tool that you need in order to give permission to access to accounts, to chatterers, and have a top-down view of analytics across all of your creators. And obviously all of that functionality is also baked into Super Creator, but it's not a, it's always a cost. It's not a value add. And you guys, basically sat down and said, how can we make this a value add?
Nir: Exactly, all tools provide value and there are some very solid tools out there. But they are tools. And I'm so happy that a year before I joined, SuperCreator started working on the next stage. Because we saw, and as you learned after sending tons of PPVs, chatting is the biggest time consuming aspect of OnlyFans management, both for agencies and for creators and the most costly part.
Francis: But also the highest return. So it's sort of you can't really, it's not something you can really skimp on.
Nir: Exactly, unless you are top 0.1 % famous, you have to do chatting.
Francis: Yeah. And at that point, is the alternative is basically just you have an order taking system. Like when I look at like major porn star or maybe like a celebrity that has an OnlyFans account, that's all oriented around they just have a big menu and all of that processes. You just say, I want content X and they just send it to you. Is that kind of the system at that level?
Nir: It was, yeah. And basically you get something maybe at a discounted rate. You're definitely not there for the long run as a fan. And we just saw that chatting with all of its components, by the way, and not just automating it is the biggest challenge. So we have an AI chatter. Her name is Izzy. It took a while to figure out the name. It was a very confusing period in which... Was it a it or a she? They maybe? I don't remember. I know it was me who picked up the name, but I wasn't the one building her persona. But I chose the name.
Francis: How did you guys arrive at Izzy?
Nir: I surveyed it with like 50 different creators and Easy One, there were a couple of other names. By the way, a few tips for anyone trying to name anything these days. Make sure it's easy to pronounce, make sure that there is only one way to pronounce it, make sure no one else uses this name in this context. After finding a few of these names, that there are no famous... easy AI order. We came up with easy and I forgot where the sentence started.
Francis: Yes. You were talking about how it was a long process to arrive at that name, like the early, early product development stage.
Nir: No, but before that, was mentioning easy the, okay, so we realized that chatting is the challenging aspect and AI provides an opportunity. And we started working on it and that's something you said like a bunch of agencies are working on their own CRMs. or marketing tools or other things. And I've met, there are a few other AI chatters, at least trying, people trying to build one. We came from a place that we already have 25,000 creators using the platform, some of the biggest agencies. Immediately, we found design partners in our community that wanted to work with us.
Francis: Yes.
Nir: on developing it. So it's something I meet potential competitors. They're struggling to find the first customers, the feedback. For us, it's a given and it gave us a huge heads up on the...
Francis: Sure. Yeah. Sure. Well, and you guys already have this like delivery infrastructure too. I think that like an important thing that's really impossible to understate or to overstate rather is you guys have a CRM, an already fully functional product that also happens to be the perfect distribution mechanism for Izzy. So I think like for somebody that might be trying to develop an AI chat bot as a separate standalone product, there's a challenge in terms of How do I integrate that into the existing stack? Whereas for your customers and for anybody that you onboard, you already have this incredibly robust, effective product that just works by nature. And this is just something that you've cleanly integrated. And I want to talk about this in just a second because I want to give you my first impressions having actually used Super Creator and Izzy. I was so impressed with the entire onboarding flow. and how seamlessly Izzy integrates into the existing CRM product, that for me, was just like, even if somebody, and to the best of my knowledge, this doesn't exist, even if somebody were to develop a quote unquote better AI chatbot, your implementation is just so clean that I wouldn't even consider using it because it's just so easy.
Nir: Hence the name. Yeah. No, it works on multiple levels. Well, at least two of them, but it's true because the AI chatter is not here to replace anyone. Well, to replace the involvement in some stages at the end, need, and that's the people that use easy the best are the ones that are using her to qualify the top 5 % offense top 10 % offense top 1 % it really depends on how many fans you have how much time you've got because 81 % offense will never spend the dollar and Like I think that 95 % of revenue comes from like the top 5 % offense which is absurd but
Francis: Right. Yes, for sure.
Nir: And once they start showing that they are a top fan, it's easy to continue the relationship. But to identify a potential top fan from a hundred fans is hard. And that's where EZ excels. But at the end, need to be ready for the handoff moment where EZ says, listen,
Francis: at next time.
Nir: Dear creator, I found you a new potential top fan Someone that has shown that They're willing to spend for your attention. They like your content. They like your persona Now it's time for you to give them the attention that you kind of deserve after showing they can pay for it and that moment of the handoff of moving someone from AI to a human is a crucial point. And because we are a CRM with an AI chatter, it happens seamlessly. And it happens on your desktop, it happens on your mobile, you get the notifications. It's, you're there when it matters.
Francis: Yes. So the way that, and this is how I think about it, and after my experience with using Izzy especially, I think most people in OFM or to some extent I think most agencies have at least someone on board that has a sales background. I think this business is generally attractive to people with sales and marketing backgrounds. So if you think about your chat team as if you've ever run any kind of business development organization, If you think about your chat team as a sales team, Izzy is like a team of god-tier SDRs. So you have these sales development representatives that are sort of the first step. Once they reach the point in the funnel where they're actually starting to really become interested in the product, i.e. in this case, after they subscribed, the SDR's job is to essentially qualify prospects and turn them into warm leads. And it seems to me like that's almost... not necessarily purpose-built. I don't know if this is what you guys had in mind. But it seems to me like that's the best use of Izzy, at least in this current iteration. you say that's accurate?
Nir: Mostly like that's the ideal process. The cool part is that she's selling while doing that. So she is generating revenue even during the qualification process. She pays for herself. And also there are a few things that I don't think you had the chance to try it just because they were released this month.
Francis: Okay.
Nir: or flake things like a specific subset of easy only for free pages pushing people to the premium page or a non-selling easy. Due to popular demand, we have a version of easy that doesn't sell. She's not talking to time wasters. She's only talking to top spenders and her only goal is to keep the conversation going.
Francis: Yes, and that's something that I would have loved to have had access to if I were still actively managing, but yeah. Mm.
Nir: And she's amazing at doing that. She knows just enough to keep a conversation going, but not too much to seem suspicious, suspiciously knowledgeable. So there are tons of other use cases, but it started exactly from what you said. A superhuman SDR that is paying for its own salary in the meantime.
Francis: Yeah, I mean, and that's like an incredible I don't really know that there is an equivalent like a direct one to one equivalent because most of the time, you know, SDRs are not typically making sales. They're handing it off to account executives who are managing the whale accounts and making sure that, you know, those those customer relationships are maintained and staying positive. But it sounds like at this point, Izzy is sort of integrating almost on every level where the most important like the big sales, you know, Maybe the equivalent would be like your whale is more like an enterprise account You still want to be constantly engaged with your enterprise accounts. You still want to make sure that they're being extremely well taken care of But Izzy not only qualifies the lead that may become an enterprise customer She also is managing the day-to-day customer interactions until that person is ready to make another purchase. Is that an accurate characterization?
Nir: Exactly. And I worked for an enterprise company that did exactly that. The SDRs were able to sell to commercial customers and they were in charge of keeping the enterprise accounts engaged while someone else was leading the sales process. Exactly like that. That's the model.
Francis: And I just want to make something super clear here like this is not like a sponsored episode I'm I'm a legitimate like you guys aren't paying me to do this. I'm a legitimate fan of the product I think you guys have built something really cool my personal experience with Izzy is Like mirrors precisely what you said like you're not exaggerating the efficacy of this product one of the things that I was really Like my my biggest takeaway wasn't necessarily like this thing's incredibly good at selling but the level of Context sensitivity the fluidity of the conversations like I tested Izzy on a free page where there were we had just a little bit over 80,000 subscribers And we don't typically sell PPV on that page at all. It did actually get some sales, but what I was more Impressed by is how adept it was at managing and kind of steering customers in a direction that was more likely to lead to spending It has like native objection handling capabilities And it was just having like actual honest-to-god conversations with fans that were extremely similar if not identical in texture to how the actual model or you know in this case the models chat team would have handled those interactions Except obviously I didn't have to pay the salary like it's just whatever, you know It's it's a credit based usage system if I recall correctly
Nir: Exactly. you you saw she learned from the best, out of like, it was a side project, but teaching her like every type of sales and negotiation tactics. She learned from Alex or Mozzie from never split the difference. The opportunities are limitless and she can learn from everyone.
Francis: Very cool.
Nir: and she's like I spend 20 minutes a day just reading conversations and it wows me every single time
Francis: It is incredible. It's really truly incredible. That was was precisely my experience and that was just as somebody who did like a you know, a two week trial and sort of the last leg of my my management journey. I almost wish I was managing again just so I could just so I could set Izzy on on clients but but yeah, I mean you guys have built something really cool here and on the on the topic of training. I kind of want to talk about And we can talk more about what what Izzy is good at and get into how people can and should utilize it. But on the development journey side, how difficult was it to develop Izzy? And what are some of the technical challenges of integrating an LLM into your product as seamlessly as you guys have?
Nir: So all I can say is that the small people on the engineering team says it was extremely difficult. I'm not a developer. All I can say is that we have some of the best minds in tech, people from X startup unicorns, masters in machine learning. And it was a challenge even for them.
Francis: Yeah.
Nir: What I can say, like, there are so many things to consider that people from outside of the industry and also people in the industry that didn't work on that don't even think about. Like, first of all, you need to teach easy to sound like the creator and hold natural conversations and at the same time to sell effectively. and ways to identify people wasting the time of the creator because they are wasting credits even though credits are way cheaper than any salary for a human or a creator's time it's still you don't want people that won't spend chatting with the creator forever so managing time wasters so selling but At the same time, avoiding forbidden topics, which is super major on OF. OF has a lot of guidelines in terms of content. They are not that visible. You can't Google all of the forbidden topics on OF.
Francis: Yeah, there was when I when I started with no if there were some words like that We were when we were just writing out mass message PVVs Like one of the words you can't use is hypnosis Which is not some way took me a while to figure out like why why can't I send this fucking message? It's because the word hypnosis is banned like what?
Nir: Bye. It's the one that surprised me the most as well. But anything and anything obviously about meeting, but you want to keep like the entire conversation is always hinting about a possible possibility of meeting or some kind of interaction with the, between the creator and the fan. But at the same time,
Francis: Yes.
Nir: We are very clear because of the guidelines and because of the creator's red lines for a bunch of reasons. You need to avoid talking about meetings and you need to be very clear about it, but without ruining the mood. There are also things if a fan would say, I want to meet. Most creators and agencies learn the hard way that you can't say, I can't meet you.
Francis: Yes. Yes.
Nir: because he used the word meat, even...
Francis: You literally cannot, yeah, you can't type the word M-E-E-T.
Nir: Exactly. So you need to say something like, that's not something that they do. And I prefer you're not suggesting that teaching an AI, an AI how to do all of those things, but still being fun and exactly is very difficult. And we didn't even talk about the technical aspects and there is always like,
Francis: and alluring and like keeping the fantasy alive.
Nir: we always need to find the balance between giving the creators the control that they want and need while still letting the tool act independently. So it's a very difficult balance to maintain, especially with something that is unexpected, that has unexpected behaviors like AI. And on top of that, you need Like something that I understood only after joining, people trust us with their main source of income. They trust us with a tool that needs to work 24 seven. Just an hour before we started recording this episode, F of the internet was down because cloud flare had some issues. We can't afford having that. And it happens to the biggest one. It happens to AWS. It happens to Cloudflare. It's such a big responsibility. So to answer your question, extremely difficult.
Francis: Yeah, yeah, I mean, mean, it makes it all the more impressive to that you're you were able to do it in a way that's like when I think about what the most basic iteration of this product looks like, it's very difficult to implement from a user experience perspective. But from my experiences, the onboarding process, I think it would actually be helpful. Maybe if we sort of walk through conversationally, like what the actual process of using like onboarding to Super Creator and using Izzy looks like because Hopefully, and I'm just gonna say it, everyone listening to this, should at the very least try this product. But I think it would be helpful to walk through the actual onboarding process and what your first days using Izzy might look like and what, in your opinion, some of the best practices are. I know you guys have a lot of that baked into the product, but just a really high-level overview would be super helpful. Because I think that you guys, the onboarding experience, it took me probably, I want to say like an hour, maybe an hour and a half to complete. Like it's a very thorough, very robust, like you're asking a lot of questions about the creator. But that upfront time investment pays dividends because the product is so good at imitating the creator as a consequence of that.
Nir: So we keep on collecting feedback from customers on the process because as he said, it's long. It takes time. Just yesterday I had a call with a pretty famous creator. She's very knowledgeable. She develops AI tools on her own. And she said, I understand why you asked all of those questions. It took a while, but I saw the idea behind every one of the questions. I'm not sure all creators will understand and it can take a while. So like every CRM, you start by downloading the desktop app. I also recommend downloading the mobile app. I think we are the only ones that have that at the moment. Not sure. A lot of things are coming for mobile soon, but it yeah, I've been pushing it for a year But It's it's a process that you need to sit in front of your computer and do For a reason I in the past I worked for a website building a website builder like startup and Everyone advertised it's quick. It's fun. It's easy
Francis: That's exciting.
Nir: No, it's not. And it's a big thing to build a website. Same with setting up easy. You need to put some effort into it. You need to download the app. You need to connect your account to a web. We scan everything. We added a bunch of tools to make it faster. So for example, if you have chatters and you have like a file, a PDF with all of the information about the creator, you can just upload it and it will pre-populate a lot of the content. But you need to sit and start filling out the bio. And the better you fill out the bio, the better it will perform. And you need to think of it as like easy interviewing you before starting to talk with the fans. The more juice, the more interesting stuff you give her, and it doesn't have be like spicy things. We ask, for example, if you have any siblings. You can say, I don't want to talk about my family. You can say, yes, I have two. And you can say, oh, I have a big brother and a younger sister. They mean the world to me. I meet them every week. No, no, no, no. Obviously the third option is the best. It will work with all three. You fill out the bio and you put in a lot of, we added a lot of like. safeguards and guardrails because as I said the goal is that one day the fan will speak to the creator, will speak to her team and we need to make sure that her boundaries are met, that the red lines are there, that Easy knows what the fan expects from the online persona the creator has And at the same time that they don't expect for something that is too much, that will hurt the relationship. So you fill out a lot of things. set the, some are free text, some are like drop down, some are like sliders on if you want easy to be, how explicit you want her to be. If you want her to keep it clean or to be extra dirty or anything in between, because we have We have creators that are completely PG. basically, OF is an extension of their Instagram account. People subscribe in the hopes of seeing a bit more, but mostly to interact with them. And we have adult porn stars, creators that are doing a lot more. We need to accommodate to all and easy needs to differentiate. So... Tons of different ways to set easy app if you want to be more aggressive on selling, more conversational. When do you want easy to escalate the conversations to you? You need to fill out all of those things. It can take between 20 minutes to an hour, as you said. And then you need to tell easy what to sell because we don't want easy just to run free in your vault and offer. whatever, no one wants that. Most vaults are not that organized and Easy knows not to send anything that the fan already saw, but still you want to give her some guidelines. So you build a product catalog, by the way, drip sexting is now available and you choose bundles, you choose videos, you choose anything you would use when you're chatting.
Francis: right.
Nir: And you create different products, you set a minimum price, you can use AI to describe the content, which is super important. That's something we learned the hard way. You need to describe the content for Izzy as much as possible because Izzy, like a lot of AI tools is aimed to please. And she needs to know what she's offering in order not to offer. Not to suggest she's offering more than there actually is in the content
Francis: Now, I onboarded, a quick note here, there was a feature that basically looked at the content and provided a preliminary description. Is that still part of the, and it was very accurate. My experience was it was super accurate, even with video content. It was able to basically run through the video and say, the creator is pulling up her top and revealing her breasts and playing with her nipples or whatever the, it did a pretty good job at explaining that. Is that feature still active, available?
Nir: Absolutely, and we also added another element to it, which is visible body parts Which is something that we learned is the thing people care the most about Because at the end most of the purchase complaints and things like that happen when a fan thinks they're gonna see something and they can't see it there are counts that are just built on top like
Francis: Sure. Yeah.
Nir: on making the fans think they're going to see something which they won't see. We try to avoid that. We try to make exactly.
Francis: Yeah, not a sustainable business model for you guys when you're doing the kind of volume that you're doing where it's, yeah, you can't build that on lies.
Nir: Yeah. And then the last thing after you set everything up, you tell Azio to talk to you. You can, my preference is always saying just talk to anyone that spent less than a hundred dollars, $500, $2,000 up to you to decide. Basically, if a fan is new or old, been there for a week or two years, If they didn't spend $100 until now, let EZ talk to them. And if they did spend more, amazing, let a human talk to them. But that's the easiest threshold, but you can also exclude lists and whales and friends and EZ won't talk to other creators, just as a credit saving mechanism. But anything else, you can control.
Francis: Excellent. Yeah, I think that was my exact experience going through everything. And then I have a few questions that I want to round off with, but before we get to those, I think something that everybody's going to be interested in is what are the results? Because you've sent me, obviously I have my own experience, you've sent me some screenshots that I was absolutely amazed by on huge creators that are spinning off tens of thousands of dollars a month, all revenue generated directly by sales from Izzy. very consistent sales charts that are improving over time about Izzy sales metrics. What are some of like the, you know, big headline, like these are legitimate results that we've produced for creators that you guys are really proud of.
Nir: So it divides into two types of accounts. There are the ones looking to grow and there are the ones looking to save money. The ones looking to grow that just weren't able because hiring Chatters is hard, it's expensive, it's very problematic to anyone that isn't a top 1 % basically, then
Francis: Hmm.
Nir: We have so many creators that we just took from being a top 5 % creator, which sounds a lot to people from outside the industry, but it's basically someone making a minimum wage to take them to become exactly. It's not worth hiring a cheddar at that level because it all of your salary and we'll work hours a day, but having an AI and taking those creators to make 10.
Francis: Yeah, two, was like 2000, 3000 a month or something like that. If that, yeah.
Nir: 15-20 thousand dollars a month within a week Which is for me. It's the best thing because as said in the beginning We managed to change people's also very big creators that are like, you know being featured on OFTV is like the best thing a creator could happen to a creator there is no other way to get so many new subscribers as OFTV
Francis: That's insane,
Nir: But then when you are featured, no chat team in the world can handle the volume it brings. suddenly we have big creators making 80, 90, I think we passed the $100,000 a day being featured on OFTV just because finally you have a team that can handle, well, not a team, a single AI that can handle 3,000 new fans in a single day.
Francis: Mm. as a single entity,
Nir: So no one.
Francis: Which also like, it's really again, very difficult to overstate how big of a development this is. Because it's not only is it like in a single package, an entire team of chatters that are capable of handling theoretically infinite volume, however much money you have to pay for the credits for incremental usage, it's gonna handle all of that volume. You don't have to actively manage it. There's not a thing, you interact with
Nir: and sending limits, but yeah.
Francis: all of the quote unquote employees, it's just one entity, within the CRM. But it's not like they don't have sick days, they don't take time off, they don't not show up to work. It's just there and it just works. And that's incredible for not only the exact situation you just described, but just in general as an innovation. Yeah, it's insane.
Nir: And it's like for creators and agencies, it's hard to put yourself in the fan's shoes. Like the fact that you are featured on OFTV or your real gut was viral or any other thing, you look at the influx of fans and you're like, okay, I'm gonna make the most out of it. But for every specific, every single fan, They don't know about the others. They are here and they think they are the only one subscribing today. They don't care about the others. They want attention. They want to get the best experience. And when it matters the most, most chatting teams fail because, and they fail to, for, on like, on both aspects, either they then, they can't handle the volume or they cost too much when there isn't a lot of volume.
Francis: Right.
Nir: because if you have 10 shutters working today, you probably need to have 10 shutters working yesterday and tomorrow. You're gonna lose money on some of the days. And the ability to be so efficient is game changing, which takes me to the other aspects on results, and that's people trying to save money. And we have like a very big agency, over 200 creators, they managed to get using easy to go from a ratio of one chatter handling three accounts during a shift to one chatter handling 25 accounts during a single shift. Some of them are very small. Some of them are accounts making $4,000 a month. Not that small because a lot of people making less, but managing 25 accounts at once because they don't need
Francis: I'd say, yeah. Mm-hmm.
Nir: to speak to everyone, they need to speak to the fans that showed they are top fans. And it brought a bunch of new opportunities and challenges and like we just, this month we're releasing a completely new chatting interface built because of EZ. Well, two reasons, one, our previous one wasn't fast enough. And second, it wasn't optimized. to work on so many creators at once, which is what EZ is pushing towards. So we've built an entirely new chat interface. It's probably the fastest in the market. Finally, also something I've been pushing for the past year, but because it changes the way, EZ changes the way agencies are built. So we had to accommodate very big chatting teams because even when you have one chatter for 25 accounts, it still means like 10 chatters at once for that agency. And if it's 10 chatters at once, it's like a team of 50 chatters. It's still a pretty big team. So we had to rebuild a lot of things for that. Also, as I said, mobile, because once Easy enabled the creators to take some Time to work on content, time for themselves. Like the first marketing campaign I did was sending to creators, the ones that we saw that were working really well, sending them a message. Listen, you deserve some time off. Here is a gift card to use easy and a Starbucks gift card. Turn easy on and go have coffee with a friend.
Francis: That's a great little customer kickback. That's lovely idea.
Nir: I was proud of it. got us the the first customers that were not design partners, but for them, they don't need a very complex chatting interface. They need the ability to control everything from their mobile phone. So that's why we have the mobile app. It changed everything, which is cool. It's a nightmare in terms of like. keeping up with the demo videos and the documentation. I'm working, like we work, I'm, better people than me are working hard on making sure it's updated, but I hope those would be the issues I face forever.
Francis: Yeah. Yeah, mean, yeah, those are the best problems to have in business for sure. So last question. You, again, have a lot more insight on trends and sort of the direction of the industry than any given agency. What changes do you see on the horizon for OnlyFans, for OFM, and for the digital intimacy industry writ large?
Francis: over the next couple of years? Are there any big trends you're seeing? Any predictions that you're making that you guys are making like salient business decisions on? What do you see as the future of this business for the next two years or so?
Nir: So years is a challenge. I'm gonna say for the next year or maybe two. so something that I'm already seeing, not just in the OFM space, but in the creator industry in general, the less advanced players will struggle.
Francis: Sure, yeah. Let's say 12 months, yeah.
Nir: And that's true for creators and agencies. I'm already seeing a lot of agencies that are not every month in the green, that the profit margin isn't wide enough to sustain the volatility of the industry. And all you need is a couple of bad months to grow our business. And same for individual creators, the ones that are
Francis: Go out of business.
Nir: It takes a lot of time to invest and if you're not making enough money to justify the time, it doesn't take more than a few months to make you regret the decision and close your profile. It seems like everyone is making a lot of money, not true. And the ones that are advanced enough and sophisticated and knows how to use... smarter tools and stay creative and use the opportunities They have a lot more opportunity than in the past The rest it just won't cut it because there is so much competition from other Creators other channels other platforms It's just you need to be smart and a little bit lucky to succeed the and Continuing from that AI will change the industry But not the way people think artificial content Might be the future. It's not the near future if it caused anything is actually a Trend into seeing people fans wanting something more genuine and authentic like I see and and The data shows that as well. You don't need to have like very expensive photo shoots and Photoshop and everything. Fans want the selfies, they want the things that it seems like they were taking on a phone, that like actual content from actual humans. And the way you use AI is to increase exposure.
Francis: Yeah.
Nir: either by using an AI chatter or by reproducing content to different platforms and different channels and making your work more efficient the same way I do as a marketing person or video editors are using. AI will simply help creators do more in less time. Artificial content. Don't worry about it for the next couple of years. And the last thing, I think and more than think, I hope, the marketing side outside of OF will get much smarter because it has to. It's not sophisticated enough at the moment. partly because the main platforms are. putting challenges in the way of developers. But I know that a lot of people are building better and smarter tools. Some are agencies, some are just like tech entrepreneurs. It has to improve. People has to do marketing in a smarter and more cost efficient way. Because even when you do social, and social is still the king, like paid advertising is not. the way to get consistent traffic to do it in a smarter way.
Francis: For sure, yeah, and I'm excited for, think that there's a lot of, not just on the tech front, I think people are gonna get more sophisticated on the creative level. That's kind of where I'm putting a majority of my effort. But there are gonna be tools. I'll be releasing a conversation soon I had with the team at hellobutter.io. I think they've built something really exceptional for the OFM space that I think has much broader implications as they develop the product out for. anybody that's involved in social media marketing. yeah, the future is bright for, I think, everybody in this industry, whether OnlyFans continues to be the king or not. I think that all of the skills that we have collectively learned over the last, let's say, OnlyFans has been around for almost a decade now, I think that regardless of whether or not OnlyFans continues to be the platform where people are spending a majority of the money. or where the digital intimacy industry ends up, we're going to be able to take those lessons that we've learned and apply them to many, many, other prospective avenues that the future holds.
Nir: Absolutely. The adult industry has been pushing tech forward for years, streaming all of those things. I think the money in OFM will push marketing as well.
Francis: Yes. Yeah, well, thank you so much for your time. It's always a pleasure speaking with you. For everybody listening, I very strongly recommend that you check out Super Creator, that you test out Izzy for yourself on one of your models, just so you can see how unbelievably good this thing actually is. And you can do that by, yeah, of course, no, absolutely. And for anybody that is interested in doing that, you can do that by clicking the link in the description.
Nir: Thank you. Thank you.
Francis: use promo code Francis. think it's Francis at checkout. I'll double check that. I'll make sure that's in the show notes. And yeah, see for yourself just how powerful this tool is. But thank you again for your time and have a phenomenal rest of your day,
Nir: Thank you, same. It's been a pleasure.
