Francis: Ready to go. So today I have got Olivier or Ollie the chief growth officer of RM11. Thank you for agreeing to come on the show Ollie. I appreciate it.

Olivier David: Absolutely. Well, thanks for having me as a guest.

Francis: Yeah, absolutely. So, RM11 is a new fansite that is looking to compete with the likes of OnlyFans and FanView and Fansly. And so, I wanted to talk with you about the challenges of being a new player in this industry. Kind of what makes RM11 stand out from more established competitors, why you decided to compete in like this very competitive business. And then as somebody who's really kind of in the thick of it, what trends you're seeing in the fan page industry and what you think the future of the industry looks like. So I'm going to ask you, we'll start the conversation the same way I start every conversation, which is how did you get into this industry? Tell us a little bit about yourself and your background in adult.

Olivier David: Sure, sure. Well, it was very unexpected for me. Basically, I was a broke student in college and I needed a side gig to sustain myself and I was like, okay, either I become a barista or I try this online thing. And I'm pretty glad I started this online thing. And I figured out that you can make a buck quite easily on there. So the first thing I did back then is we would just like me and some friends, would buy YouTube channels, optimize them, monetize them. And that's how I made my first buck online. And that was great. And then we moved on to other things. So I decided to try affiliate marketing, all kinds of affiliate marketing stuff, either safe for work or straight up cam offers. And from there.

Francis: And around what year was this?

Olivier David: My God, it was like, I was some 38 a long time ago. I was in college long, long time ago. I can't even count that far. So, so yeah, I was doing that and I had some success with this. Like I made a bunch of profiles on Instagram and it was just driving to different offers and some of it worked. Some of it didn't. Back then it was learning marketing in school and yeah, like I learned so much more from just doing things online. This is where I learned most of it. So from there, I went on to work as a marketing director for like a large restaurant business in the Montreal area. I'm originally from Montreal, still live there most of the time. And then I went on to work for AI company in the crypto space. and then a large affiliate network in the adult industry. And from there, I went on to work for an AI company in the OF space. So this company was creating an AI chat bot for OnlyFans creators that would chat with their fans better than a human would. So the idea was great. We onboarded a bunch of people. All of this was amazing, but the product was just not there yet. I think we were too early in the game. So that didn't work out. So yeah, I went on to look for a new gig and I wasn't like my next gig I wanted it to be like the next my next big thing in terms of my career. I was like, okay, I'm ready to get serious now. So I took my time and I was looking for something that would really fit me. And and yeah, I found I found RM11 that would just raise a bunch of money. that were in very early stage and I got there.

Francis: And so you had already had kind of some of this background in like adult affiliate marketing and other adult like adult products. And so that was kind of like was that the marriage there like what's what is the story behind RM11 and how did you actually come to be a part of it.

Olivier David: Yeah, so basically, over the years, I've learned a bunch of stuff around funnels, driving traffic, working in the adult industry, behind the scenes with the large agencies, the smaller one, small creators, and a very large one. So one of my gigs in the past was just to sign influencers for large adult brands. So I made a little bit of a name there. made a bunch of contacts. And from there, I was like, okay, I'm going to stay in there. And I think the best, the place where I'll be the most valuable is going to be a new fan platform in the early stage. The reason is I've worked on many platforms. I knew what was lacking on these platforms. I knew what the creators wanted. So I was like, if I can get my foot in the door in one of these early stage platforms. I can really help them. So funny enough, I just uploaded my resume into ChatGPT. I'm a Claude guy now, but back then it was ChatGPT. And I was like, find me an early stage fan platform. And they found me a few ones. One of them was RM11. I sent my resume and directly contact, Natasha, the founder, directly contacted me. And we had like a three hour talk. And I was like, okay, I see like some chemistry there. She's super smart, super driven. She's really good in operations. She drove up to startups in the tech industry before. She's based in Dallas. So I was like, okay, let's keep talking. Let's keep brainstorming about this. And then I told her like, by the way, I'm going to Bogota. There was a big trade show there. called Community Update. So it's like mostly for the cam industry in Colombia. She's like, okay, I'm coming to see you. Let's meet up over there. So she came to meet me. And we had a drink or two. And then after two days, she's like, okay, you in or you out? I'm like, okay, I'm in. This is it. Like, you have the drive that I want to see in a leader. And I think you and me can do like a great team together. And yeah, that's like what, I don't know, eight, nine months ago. And yeah, in the past eight, nine months, basically, we've just been building the perfect product for large creators and agencies. So, yeah.

Francis: Awesome. And that's definitely something that I want to touch on too, because I think, and we'll get on this for sure, something that I, one of the main reasons that I wanted to have this conversation with you is that you guys are very much an agency forward platform. And if you look at the incumbents in the industry, like OnlyFans or Fansly, they're designed to have a very uniform experience for every single user, but they are not. in any way supportive of their power users. But the power users are generating like 95 % of the revenue for these platforms. And so in my head, I'm like, this makes absolutely no sense whatsoever. Yes, you need to attract creators. And obviously OnlyFans did that with like the big referral promotion around the COVID era. And that was the big kind of industry boom. But they did nothing to support agencies, which ended up becoming the dominant force in the OnlyFans ecosystem. So. Let's actually let's talk about that now what explained to me kind of some of the mechanics of the fan page industry as somebody who's on the ground in the middle of developing one because only fans is obviously the top dog, but it's very obvious to certainly to anybody that's listening to this podcast that's already in OFM and really to anybody that's used the platform that there is politely a lot of room for improvement

Olivier David: Yeah, definitely. I mean, so the big advantage that that OF has is basically they were the first movers and they were able to capture a large, large share of the market, which means that basically a lot of people have already, like a lot of fans already have an account on their platform, which makes it very easy to convert versus a new platform. So if I'm a fan, see someone I like on social media, I follow the link, I go to OnlyFans and I already have an account, I can just tip her right away, talk to her right away. If it's on RM11 or FanView or another platform, well, the conversion rate is going to be, there's more friction, so it's going to be lower. So I need to get my wallet out, type in the code and receive the verification email and all that stuff. So that's the big advantage that OnlyFans has. It might not seem that big to most people, but it is huge. When you look at stats of creators, you see the creator might have had 100,000 viewers on her account, and more than half of those already have OnlyFans accounts. So it's huge. But apart from that, the platform itself is very bare bones. There's no CRM. There's no discovery. I mean, there is a little bit now that the discovery on the sidebar and stuff like this, but you cannot, you know, it's very, very, very bare bones. It seems like they didn't really update anything. And at the same time, they're still making a bunch of money and why change a working recipe, right? But the good news is it leaves space for us, the smaller players, to improve drastically the experience for both fans and creators and agencies.

Francis: So what are some of the things that RM11 is doing to differentiate itself from other fansites?

Olivier David: Yeah, so one of the things that we did was we cut the fees in half. So instead of charging 20%, we charged 10 % overall. So for any large agencies that's making millions per month, that's like significant. Even so more for AI agencies, knowing that, okay, your only cost basically now is going to be 10 % from the platform and you can invest 90 % of whatever revenue and like not 90 % but a large chunk a larger chunk into into driving traffic. So it's to me I think it's it's a no-brainer there I think large agencies that have their traffic they have their fans they can just move to another traffic like this and instantly make 10 % more. Also we made it super easy for creators to just upload their content from Fansly and OF so in like two clicks They go on the, on, on, on room 11 and they can sync all the content and bring it to room 11. So, you know, it's, it's really hard. They say it's really hard to, to build something simple. it is, but it's worth it. And that's what we've been doing in the last year, basically.

Francis: That's a that feature in and of itself because like the reality is I would imagine and correct me if I'm wrong here. One of the biggest challenges that a disruptive platform that like a smaller player in this space faces is not just friction from on the customer side in terms of like you have to create an account. You have to have new payment information that you're putting in. But on the creator and agency side like they don't want to have to re-upload in some cases thousands of pieces of content. to a new account. So you guys have basically just made that a completely frictionless process where it's just click click, all of your content from OnlyFans is now on RM11, and you can monetize it however you want. Is that an accurate characterization?

Olivier David: Exactly. Exactly. And to go further, because I've been talking to a lot of agencies over the years, most of them don't like, it's their main source of income. So you don't want to tell them like, hey, quit OF, start this new platform, I swear you'll make more money. Most of the time it would be a lie. And we don't want people to take that much of a risk with their main income. What we tell them is, okay, listen, create your RM11 room, upload all your content, and you don't even need to manage it. So this is what we've been working really hard on, is we have a concierge service. We call it a concierge service, and basically, have human assistants that will manage your account. So when you're not there, they can entertain your fans, they can book calls. So we have, it's like, this is one feature that our creators love is your assistant goes and talks to your fans. you can tell them to be like, hey, Sophie is not here right now, but if you want, can book a call with her tomorrow. If you're interested, here's her agenda. And then the fan books the call, pays for it. The payment goes into escrow and the day after when the fan has a call with Sophie, Sophie gets paid. So... Like we're booking a lot of these calls and the creators don't need to manage anything. They did two clicks, they uploaded their content and they're making extra revenue from a platform that only takes 10%. Now, if you take this concierge service, we charge more. So we charge 40 % total. To have 24-7 coverage, have someone that posts content for you, really manages your account from A to Z. Only job now is just upload content and make sure you drive some fans to your page. So that's something. Yeah.

Francis: So for an independent creator, that's obviously a super attractive option because you're basically saying like, look, you take no risk. You don't have to shut down your OnlyFans. You bring all of your content over to our platform. And then on top of that, we manage everything for you. And these are like human assistants. These are VAs. It's not like a fully automated or like AI assist process. Or how does that work?

Olivier David: Yeah, so I'm like the most AI forward guy ever, but still like having had the bad experience in the past of like thinking AI was good enough, it simply is not yet. Like it will be maybe in six months, maybe in one year, max two years, I think, but right now it's all human. And it's the only way of getting a really good service, let's say, for a creator and the fan to be happy. So yeah, it's all human. and it's all a really well-trained team that, yeah, so basically we take care of all the training. And if you're a creator or an agency, you know how much work it is to train these people. The churn is insane. Most of them do not show up. Yeah, exactly. So yeah, for small agencies, it's amazing.

Francis: It's a majority of your operational burden, yeah, for sure.

Olivier David: small creators also, it's amazing. And also there's no like long-term lock-ups. So every month you can decide, okay, I'll try for one month, I'll pay 40 % for one month and see how this team goes on my account. And at the end of that month, we ask you, do you want to renew or do you want to stop it? If you want to stop it, you want to chat yourself or you want to hire an assistant yourself, you can do this. And then you're back to 90 % revenue in your favor. So that's something that is super hard to do because there's so many moving parts. We don't have just assistants. We have assistant manager that makes sure that everyone is on time, everyone is trained, the do's and don'ts and all that stuff, and making sure they respect the voice of the model. So yeah, that's a big piece of it. And also on top of that, we have concierge11.com, which is our CRM. So basically, we wanted We wanted to partner up with a bunch of CRMs. I know a bunch of people in the industry. was like, hey guys, we want to build a CRM for us. like, yeah, yeah, yeah, sure. Like we could probably start working on it in like eight or nine months. I'm like, no, no, no, I need this tomorrow, Like we have eight, because we were talking to a bunch of agencies and they're like, ah, you don't have a CRM? Like, how am I gonna? I'm like, okay, yeah, we need this.

Francis: Yeah, yeah. course. So you guys built an internal CRM.

Olivier David: So we built our own CRM based on the best CRMs out there obviously And and and yeah, so if you're an agency you can manage all your creators in there You can put your own sales team or use our own sales team You have a nice dashboard and everything and it's fully free zero cost and like you probably people probably knew of this like CRMs It's a cost. It's a real cost like some of them like per creators is gonna be like four or five six hundred bucks per month

Francis: for sure. Easily. Yeah, I mean I know agencies that are spending yeah tens of thousands of dollars a month just on CRM subscriptions and and a lot of agencies also like for for OnlyFans are using multiple CRMs concurrently for all of their creators, which is insane

Olivier David: so. I know. And then you hire a new sales manager and he's like, I prefer this CRM. So, you know, it's a real pain. We get it. So yeah, for now, I mean, it's only working for RM11 because that's our priority and people love it. And obviously we're a small team and a really fast dev team. what I do, like my main job day and night is just talking to agencies, talking to creators. and asking them feedback. What do you like? What do you want? What do you hate? And me and Natasha are just making sure that we fix everything and we make everything better. And even things they don't ask for, we give it to them. We want to make the platform where it's like a no-brainer. Like, why are you not on RM11? That's the product. I'm a sales guy, so I want to be able to sell the best product. It makes my job that much easier. if the product sells itself.

Francis: For sure, yeah. Yeah, I mean, I think from a customer experience perspective, all of this sounds insane, for, insane in the best way possible for creators and for agencies. Like the integrated CRM thing at no additional cost is kind of a crazy add-on. don't, to the best of my knowledge, I don't think there's a single other platform that's even like working on something like that. And then obviously like lower take rate is great. You mentioned the concierge service I want to kind of double click on because this is something that I talk about. like constantly with both on my YouTube channel and just like with my consulting clients in terms of the future of the industry. You obviously have I think that there's going to be like a huge fork in the road for adult and for fan page like fan page esque services moving forward because you have these AI companion sites that are popping up right where it's like this is fully automated and you have access to like this this AI harem where you have thousands of both user generated and platform generated creators you know quote unquote creators. that are all just like individual AI personalities. You can chat with them. They have on-demand image gen. And my thesis is basically that that's going to kind of eat up the more transactional spenders in the market. But I also think that there is always going to be a market for humans just have this innate obsession with celebrity and with fame and with access to people who have those things. It's a very unique kind of power. And social media is obviously like the highest leverage tool for creating that kind of micro celebrity status. And we see that with the biggest creators and only fans. And there's a direct correlation between celebrity status and income. But I don't think until we started talking about RM11, I don't think that there's a platform that's really like that understands that conceptually. Because the concierge service Like what I think the future of the fan page industry is going to be for that like upper echelon of creators is you want a really bespoke service. You don't want to feel like you're talking to chatters, which is obviously like that is the only fans business. And so what you guys have done is you've elevated not only the creator and agency experience, but the customer experience. So having a concierge that says like, hey, rather than saying like, hey, I'm the creator, let's talk right now. And having that as a 24 seven service, there's obviously value in that. But I think in terms of like customer experience and generating a feeling of authenticity and scarcity of the creators time. First of all, by it's a more honest experience, right? Like from from I guess an ethical perspective or from like a customer experience perspective, I would much rather in theory, like if I were a user of these platforms, I would much rather have somebody say, hey, creators not available right now, but I can book time for you just reserve this time in advance and it costs X amount of dollars. And this is time that's devoted Only to you. I think that there is absolutely going to be a huge market for the premium like whale spenders and that seems to me like the best instantiation of that product possible. So how did you guys kind of arrive at that? The concierge thing like who whose idea was that and like how did that end up coming to fruition?

Olivier David: Yeah, that's a good question. yeah. Well, first of all, I'm just going to say people love it. our creators right now, like I said, like, you can lock in for one month at a time, and we have over 90 % of people that renew each month. So the product is good. And also another thing is the concierge can role play if they want. So if the guy is going to be like, hey, okay, imagine you're her. Well, then they can do whatever, right? It's a world where we're selling a fantasy. Doesn't matter if you're talking to an AI creator or a celebrity, you're selling a fantasy. The reason why we got into this is basically we talked to our legal team and our legal team was like, you know, there's a lot of a lot of people getting sued in the industry. You've probably heard about it and we want to be on the safe side of things. And

Francis: Sure. Yeah. course. Yeah, I'm actually covering, I have a couple of videos. One is going to be released next week covering like the update to the Rico case.

Olivier David: Exactly. So, so yeah, so we want to be on the safe side of things. And I think this is the best way of doing it. It's not the easiest way of doing it, but it is the best thing for both the fan and the creators and the agencies. But yeah, exactly. Exactly.

Francis: Complete transparency as a policy. Got it. So, okay, now I want to talk about AI creators because this is a feature that is like, think AI is obviously like the, it's generating a ridiculous amount of buzz in the industry. There are already people that are crushing on OnlyFans with AI creators, but the problem is OnlyFans doesn't natively support AI creators because you still have to have IDV. So my understanding based on the agencies that I speak with, what they're doing is they sign a human model And they're usually paying that model salary or some like minor marginal percentage of rev share To you basically to use that models like ID to create the account and then all of the traffic and all of the content is AI generated But they're still like it's suboptimal in terms of you're still giving only fans there 20 % You know you're still taking a 20 % haircut from only fans Plus you have to source the model and then the the AI images have to be based on the models appearance You guys support full AI, correct?

Olivier David: Yeah, exactly. So yeah, it's been going on for a while on OAV, but you're always in the gray zone because OAV has kind of strict guidelines concerning AI content and stuff like this. We saw a lot of people going to FanView because FanView is like AI first kind of platform, if I understand it correctly. So us in our case, we're both real creators and AI. me was at first like a little bit on the back burner. I was like, okay, I think it could be like a niche product for some people. But then we saw revenue explode with our AI creators and it was fascinating. And the ones that make the most are the ones that it's obvious that they're AI. It's just a fantasy.

Francis: Like the least real. Yeah.

Olivier David: Yeah, yeah, I mean like one of them is I don't remember the name, think it's Sister Rosette or something like that. And she's a nun and she does the most insane stuff and people love it. And now I kind of get it. So like, I guess it's very entertaining in all sorts of ways. yeah, why not? This is why we're building around AI more and more. So one tool we're building right now, it's like in very early stage, but we want people to be able to generate content directly on the platform. So let's say a fan asked for a certain video of that nun doing something crazy. Well, you as the person managing this account, you can generate this video directly. we want, yeah, and we don't, yeah.

Francis: wow, okay. You support that in platform, you support in platform video, Jim. Incredible, very cool.

Olivier David: Exactly, exactly. And the point is we want to make this at cost price. So not to make money from this, but make money from the sales of it. So yeah, we want to make the product that would be like, like I said, no brainer, like why would you be anywhere else?

Francis: Right. No, that is incredible because I think one of the big struggles for people who have... The OnlyFans agencies that have been on AI from day one, obviously they have their own internal procedures for generating both promotional and NSFW content. But obviously no other platform is supporting in-platform video gen. These agencies have had to figure out how to do it on their own. I think RM11 could be potentially attractive for people who want to experiment with AI content creation because the upfront, like the promotional stuff, you can do that with like NanoBanana or any of the newer models. They're somewhat restrictive on like can't, like bikini content I think is hard to produce right now. There's like lot of obviously, there's the issue going on with Grok where you just have, hey Grok, put this, you know, some like conservative influencer in a burqa or whatever. And it's like, hey Grok, put her in a bikini.

Olivier David: Yeah, yeah.

Francis: So I think that they're going to be a lot more restrictive. having something that's native in platform is a huge value add. That's another, again, you guys just focus on the customer experience and like eliminating friction. This is really, really cool cutting edge stuff. And I think like something else that I want to kind of double click on is a lot of people in the fan page business, I think have really been caught off guard, similar to what you said.

Olivier David: Yeah, definitely.

Francis: by the popularity of AI companions and AI models. Obviously, you have a little bit more of a boots on the ground perspective. Why do you think it is that AI content works? Do you notice anything that you're able to share about what common traits among the consumers of the AI content share? And do you see AI content as being something with a short window of opportunity and kind of a gold rush? Or do you think it's something that's here to stay?

Olivier David: Yeah, good question. So first of all, think we're still in the early stage and to me, I think now it's clear that it's here to stay. I think one of the main reasons is, mathematically, the financials of it make a lot more sense. So if you're an agency and you're managing creators, you have to obviously pay the creators, you have to pay for outfits. You have to pay for trips to make some cool photo shoots. You have to pay the editors, the photographers, the videographers, all of it. All of that has legit cost. Yeah, exactly. So, and we all know that the most important thing in this industry is the traffic. So all of this is getting away, is cutting away from your traffic budget. So if you have an AI creator, you don't have all these costs. All you have to pay basically is your internet connection, 10 % to RM11, and then the rest you can spend on traffic. So I think this is why it's here to stay. These guys have much more firepower in terms of advertisement and driving traffic. And this is why we saw creators, no-name creators, no-name AI creators, in their first month make five, eight, nine, 10 grand right away. from... Exactly. Exactly. So the costs are so small and we've seen creators come onto the platform and they do good, but not at the velocity of AI creators. It's just pretty wild. The guys that know what they're doing can make them overnight celebrities basically.

Francis: Yeah. And there's no cost associated with that other than like the cost of image and video gen. It's crazy. Yeah, yeah.

Olivier David: and it's wild. So no, I think it's here to stay and people actually, the fans actually like it. So it's a win-win for everyone, in my opinion. Maybe not for the creators. That's another story. Yeah.

Francis: For the human creators. Yeah Yeah, I think I think it's interesting to me because obviously like the underlying sort of like theory of mind of the entire fan page industry is these are Generally like the consumers of these products are generally like lonely guys with let's say limited access to you know real-life female companionship like on average obviously That's not gonna be the case of every single customer, but that's generally the target demo And so I think the underlying assumption that's associated with that, that basically everybody in the fan page industry has been making for the last, let's say decade, yeah, OnlyFans have been around, it'll be its 10th birthday this year, so 10 years, is that what you're paying for is like access to the creator's time and attention. And the underlying assumption there is you're paying for a real person's time and attention. But I think what we're finding out here is that like the fact that whether it's real or not doesn't actually matter. And I don't think that that's, I don't really think that that's something that anybody would have assumed was the case even a year ago or two years ago. So it's a pretty big pivot. And I think that you got like all the fan pages and like the players in the industry that. The sooner you pick up on the fact that like the real girl part of the experience actually doesn't matter as much as you think it does. I think that there's going to be a lot of money to be made within the next 12 to 24 months and hopefully beyond.

Olivier David: Yeah, definitely.

Francis: So on a tactical level, what are the most successful creators on your platform doing? Is there something different or unexpected? Or does the OnlyFans fansly playbook also work on RM11?

Olivier David: it's the same playbook, to be honest, it's the same playbook, but the playbook did change, I think in the last, I want to say two years, two years ago, I think it was much easier, not much easier, but just it was, yeah, it was easier. So for a creator, like you took a creator and you just asked the creator to follow the, trend was going on on TikTok and on, on Instagram and do the reels and this would usually work. Now I feel like everyone has caught up to this and the ones that are wildly successful are the ones making the trends, the ones that have personal branding, the ones that are themselves, that people can really connect to. They're not just doing a little cute dance on TikTok. They're talking about their day and that people, yeah, it's more personal branding that matters. more than just following a TikTok trend. if you see like, think Sophie Rain made something like 70 million last year and 95.

Francis: 95 total, 95 lifetime. Yeah, it's absurd.

Olivier David: Yeah, so she's the perfect example of that. People that follow her, they love her not because she's just pretty. They follow her all of her life. She vlogs, she goes live, she does everything. People connect with her on a more personal level. Same thing for Amarant and a bunch of these other large creators. They have their own personal brand. So I think, yeah, it's a bit more tricky. You have to put yourself a bit more out there. You can't just be pretty in dense. You have to connect with your audience. That's really it. Hopefully, RM11 helps with that. We have video calls. You can also go live with your fans, stuff like this. So we try to make everything as simple as possible for the creators to connect with their audience.

Francis: And if you could like laser target, first of all, I think that everything you're saying is correct. That's obviously like to anybody that's listening, like who's been following my channel for a while. You've basically just echoed everything that I've been trying to explain for the last like eight months of creating content and you know, three years in the industry of trying to like bang on the wall and tell people like, you can't just TikTok dance your way to a million followers anymore. You can't TikTok dance your way to a hundred thousand dollar a month creators. Like it just does not work anymore. So I appreciate you echoing me there and putting it in a very succinct way, not a 30 minute video. But if you could target like one, maybe two specific audiences, like who are the people, the types of users that you really want to try out RM11 that you feel would be like, these are the people that are going to have the most success right away.

Olivier David: One group for sure, like we are working with AI agencies, but I'd like to work with like the big AI agencies, not just for me, myself and the company, but I think for them also. I think they would love to be a big player in a smallish company to have a word with the CEO and the founders and be like, hey, I want this feature. Well, cool. Let me put that in. It's going to be done next week. Also, one thing I forgot to mention is, so we all know like traffic, we spoke about it, traffic is everything. And our way of doing it is we're rolling out, right now, bad news, we don't have any discovery page. So we're not bringing zero traffic to anyone. But we are building a discovery page and we're trying to make it a bit different in the sense that we still want to respect the large agencies, people that have a lot of traffic. So we're doing a discovery page that only new type in traffic will see. So someone that Googles RM11 will see a discovery page. And on that page, we're going to put only the people that have made the most sales in the last 24 hours and also the people that are currently live with their audience. So it's going to be a very restricted discovery page. You cannot really search through it, what's your type, whatever. This is what you get.

Francis: Okay. And it's like a performance-based discovery page, basically.

Olivier David: Exactly. So we want to creators that are using the platform, either they're live right now or they're making a lot of sales in the last 24 hours. So we're giving you a boost. So that's our way of rewarding you. And also, like the way we worked it is the new user, the new fan will only see this page once in their life. So they sign up. A little bit like on Instagram, when you open a new Instagram account, if you've done affiliate marketing or you've opened a bunch of new Instagram accounts, it's like, hey, follow Kim Kardashian, follow this, this, this, this person. This is exactly what we're doing. So you only see it once. Once you've created your account, then this is the people you follow and you will never ever see other creators again that are suggested to you. And the other way around is, let's say, a creator has a fan that comes in to her link on Instagram, linktree, click the RM11 link, they will go directly to their room and we'll never see the discovery page and we'll never see other creators. This way you keep 100 % of all your traffic. So I think this is super important for large agencies that have a large traffic. You don't get your traffic quote unquote stolen to go to other creators. You keep 100 % of it and on top of it, we bring you some new fans. And also, we want to use this type of discovery tool to cherry pick creators that might be trending. So let's say we work with an agency and we see, OK, well, you have like a non-creator who's trending on Instagram right now. Well, let's put it on the front page. Even though she has not generated a single dollar, let's put it on the front page and see how that goes. yeah, there's a bunch of stuff that you can do with us. if you're in the agency and looking to work with a pro team in fan page platforms.

Francis: Sure, yeah. Are you, would you be comfortable with being contacted directly? I mean, I know people personally, obviously, but for people that are watching this video that are running large AI agencies, would you be comfortable with those people contacting you directly?

Olivier David: Yeah, definitely. mean, that's what I do. I trade shows and I network with people and we cut deals like this. So obviously, yeah, if they want to reach out to me, they can.

Francis: Okay, phenomenal. I will make sure to include that in the description. There's one more thing that I kind of wanted to cover that I think it's easy to gloss over in, especially just in this industry, like things that we take for granted. What is the actual, like, from the customer's perspective, right? So I have, let's say I'm managing an AI model, they click on the model's link in bio, they go to her room 11, they're seeing her page. Is it, you have the same subscription model as like OnlyFans where the creator has the ability to set their subscription price. Do you have free pages? Like what are some of the more granular details like that?

Olivier David: Yeah, so right now we only have one page per creator. So you can decide either it's free, either it's paid, it's a monthly subscription, and then the creator has content. It's very similar to OF. I mean, you can extrapolate as much as you want and try to make a new product, but a fan page remains a fan page. So you have the page of the creator, and then there's some content that can be free. some content that is locked and you can buy. And then obviously you can chat with the creator, you can book a call, et cetera. So, yeah.

Francis: Okay, very cool. I think that's all the questions that I had. there anything else that you kind of want to like share or reiterate before we sign off?

Olivier David: I don't think so. I don't think so. If I think of something, we'll do another one.

Francis: Okay, awesome. Well, for everybody listening, if you are interested in trying out RM11 for yourself, I highly recommend that you do so. Just do yourself a flavor. There's gonna be a link in the description. And yeah, I just wanna say, like, I think the fact that you are approaching this with, obviously, the creator is gonna be an important element, but you guys are fully embracing AI, and the fact that you are approaching this with an agency-first mentality speaks volumes about your understanding of this business. and the future of this industry and Just that alone like that understanding obviously there's going to be the growth and the marketing piece that has to be perfectly dialed in But I think just that baseline understanding and your ability to execute on that stand that understanding means that you're you're going to be here to stay So I would especially recommend that you check out room 11 if you are experimenting with AI models or if you're a big AI agency And yeah, if you're doing that at scale Like Oli said, you can reach out to him directly. I'll make sure to include his contact information in the description along with the link. But thanks for coming on again, man. This was a super cool conversation, and it's been a pleasure speaking with you. I love talking to innovative developers and growth people in this space. So I really appreciate it.

Olivier David: Thanks for having me, Francis.

Francis: Yeah, absolutely. Alright.

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