Live OnlyFans Brand Consulting Call: From Undifferentiated Content to Finance Authority - Full Transcript

In this unprecedented live consulting session, Francis Roth works with independent creator Kira and her creative director Chatstar to completely reimagine her brand positioning. Moving from undifferentiated thirst trap content to establishing herself as a financial authority in the OnlyFans space, this session reveals the real-time strategic thinking that goes into building a differentiated creator brand.

Francis: Alright, thank you guys for being willing to publish this for everybody watching. This is a live consulting call, so you've probably seen the annoying advertisements that I have in my videos for consulting, and I wanted to do a... I've been wanting to create a video where I do one live so that you guys can actually see what my consulting package looks like. Love showing off my package.

Kira and her creative director have thankfully been generous enough to allow me to publish this. So if you guys want to introduce yourselves really quick before we get started.

Kira: Sure, hi guys, I'm Kira. I've been a creator in this space for five or six years now and I'm really excited to start taking short form content a little bit more seriously and looking to build a bigger brand from that.

Chatstar: Hey everyone, this is Chatstar. I am kind of delving into the creative space a little bit more now. So, you know, I'm going to be working closely with Kira and building her brand. And I'm here to learn just as Kira and, you know, hopefully, you know, we're going to get a lot of good questions answered here.

Setting Objectives and Current Performance

Francis: All right, fantastic. So I'm going to start easy, some softball questions, because from my perspective, there's not really any way to lay out a cohesive framework for brand without understanding what your objectives are. So what is your goal? Is it like a financial number? Is it a follower number? Is it something that's less tangible? What are you kind of hoping to build here long term?

Kira: Gosh, yeah such a great question. I think if at first when I started doing OnlyFans I was like, you know, I just want to pay my rent and now it's sort of snowballed into okay — there's a very real chance that you can make a lot of money on this platform and build a brand simultaneously so I guess my goal is always to have options. Does that mean making as much money as possible? Yes, because that gives me more freedom and more options to then continue to do OnlyFans, pivot to a cleaner, more personal brand in mainstream media or buy a boring business in five to 10 years and run with it. So I don't necessarily know what that's gonna look like but I want to be in a really good place with having a somewhat mainstream cleaner personal brand than I think the typical OnlyFans stereotype and additionally trying to make a really profitable page.

Francis: Okay, fantastic. Well, I think I will definitely be able to help you with all of that. That's definitely something that I really like to advocate, especially for independent creators and especially for people that are a little bit more thoughtful, i.e. yourself. There are opportunities outside of OnlyFans. Obviously, from my perspective, I think OnlyFans is the solution to the creator monetization problem. Everybody wants to be an influencer. It's not quite so obvious how everybody makes money being an influencer. OnlyFans is probably the easiest way to do that. But you have sort of a fixed number of years whether that's due to you wanting to be on OnlyFans or whether that's due to longevity of the platform — we never really know what the future carries — so maintaining optionality I think is something that not enough people think about. I'm glad that's where your head's at.

But obviously like OnlyFans right now is going to be the primary goal so in that regard — what are your current paid subs today? How many paid subscribers per day? I'm assuming that you have a paid page. It's not a free page.

Kira: Yeah, so usually unless I have some kind of crazy video go viral specifically, OFTV shout outs are usually the biggest culprit of having a huge increase in subscribers. But right now we've been seeing consistently around 1200 paid subscribers per month. And then on a daily basis...

Francis: Okay. Was that boil out to like 40 a day-ish?

Kira: yeah, but I do have a lot of people who've been on the page for a while. So I would say it's probably, I'm pulling up the data right now.

Francis: My math right. And I'm just talking about just new subs. I'm not worried about recurring, because obviously, I have a limited amount of control, i.e. no control whatsoever, on your retention tactics or anything like that. So I'm only interested in new subs.

Kira: Right. In the last week, we've had 830 new subs. So it's been about a little over 100 per day. And then in the last month, it's averaged out to about 60.

Francis: Okay, fantastic. Okay, and then to the extent that you have, obviously attribution sucks, it's a huge problem. Do you have a pretty clear picture of where a majority of your subs are coming from? Just average subs, not obviously the spiky OFTV stuff.

Kira: Yeah, YouTube was responsible for about 90% of my traffic. Now that my channel has been hit with a lot of issues due to the recent try on hall bans, it's pretty — Instagram is the forefront and then it's split evenly between Snapchat, TikTok, Twitter, Reddit, and like other OF models and very rare collaborations that I do. But Instagram is number two after YouTube. That's probably responsible for like if YouTube is 70%, Instagram's 20, and the other ones are responsible for about 10%.

Current Content Analysis

Francis: Got it. Okay. So I think obviously Instagram is going to be the primary focus of our conversation today. YouTube is a totally different ball game. I think that there's a lot of opportunity on YouTube and we can kind of get into, I think that there are ways where you can increase your YouTube output and still see a lot of, still see profoundly good results from that. And then also translate some of that YouTube content, maybe chop it up into short form. So you're just basically repurposing content that you're already creating. You're taking the highlights. You're putting them on Instagram.

And we'll get into tactical stuff in a little bit. But yeah, I think, and frankly, like based on my evaluation, and again, we'll get into this in a second, I think that YouTube and Instagram is probably where an overwhelming majority of your focus should be. So I'm glad that's where the subs are coming from.

And then last question related to short form content. And I'm only asking this, obviously you're comfortable doing it on YouTube. I'm only asking this because as far as I can tell, none of your short form content contains you speaking. Is that something that you're comfortable doing in your short form content as well?

Kira: Yeah, I think it hasn't included speaking because I've sort of been able to get away with not really showing personality and I think that I think it's been damaging for my brand but it's also much easier to curate non-speaking content and create more of it quickly. So that's that's been why it's sort of been all of the focus has been on YouTube and longer form content now but I'm definitely open to speaking.

Francis: Okay, phenomenal. Okay, so that's kind of it for the normal, like the standard basic run of the mill questions. I have a few questions about creative ops capacity. So it looks like an overwhelming majority of your content is shot by you. I'm assuming that you're probably doing most of the editing as well, but just obviously this is information that I'm somewhat blind to.

In terms of creative resources, do you have a team? Do you have like editors? What do you have as far as equipment? I noticed that on some of your YouTube stuff, you do have a cameraman. Is that somebody that you have consistent access to, or is that like a gig worker? How does that all look for you right now?

Kira: Right, so I'm primarily shooting everything myself. And that's just either with a tripod, whether it's Instagram photos or YouTube content, most of it is shot by me. I have within the last like two weeks worked with one photographer where we got more, like walking reels content, content in motion. So that's something that I do need a third person for or a second person. And then, I mean, I'm moving to LA, so I'm hoping that it's easier to find more photographers and videographers — someone part time, probably one to two days a week, ideally two, to shoot as much as possible because at this point shooting it myself, although I like how my content comes out and I think it looks really clean, it's just a time thing. Like I, it will take me maybe 30 minutes to get shots by myself that I really like, but then the time in between that and switching out batteries and figuring out SD cards and just it's...

Francis: Yeah.

Kira: doubles the time that it could take.

Chatstar: So Kira, real quick, is the majority of your content currently filmed on an iPhone or filmed on a camera?

Kira: most of it's being filmed on a small mirrorless camera.

Francis: OK, awesome. Well, that's great. So I don't edit any of my YouTube content, but all of my Instagram photos, Instagram reels, any kind of short form content, I am editing. And I'm hoping to not do that. It's been really hard for me to find someone who has like good turnaround because photographers and videographers notoriously, almost every single one I've worked with, horrible turnaround time on edits. And I need people who are dependable because I work on a weekly schedule. If I don't have those I can't upload and schedule them for Monday and then like Tuesday through Thursday I'm shooting so when am I going to edit stuff then? That's kind of how I work for long editors, but long form I have a great YouTube editor.

Francis: Yeah. Okay, awesome, yeah, and I'll give you... We'll get into a little bit of that on the tactics side, but after the call, I'll send you our whole Creative Ops playbook. And I'm also going to be doing a video soon on best practices for hiring for creatives, so hopefully that'll be helpful as well.

And then you already answered what's stopping you from being yourself, talking more on camera from a logistics perspective. I just want to make sure that there's no psychological barrier there? I think a lot of people are uncomfortable talking on camera or like being themselves. Is there anything on a non-technical, non-logistical basis that's like stopping you from doing more personality content?

Kira: Um, I would say 90% is the amount of pre-production and post-production that it takes with talking content. It just hasn't felt worth it to me because if I can get, you know, 800K views on a reel not talking, then I'm like, okay, well I'm happy with this, but I think now with my Instagram, you know, we're seeing a lot of views from countries that do not have the ideal target demographic that I'm looking for. And I think it is because I'm not talking in them. So you don't need to understand English to interact with the content.

Francis: Yes, I just going through and I've gone through probably like 30 to 40 of your reels and just like looked at common sentiment and stuff and there is a lot of like, hey baby, love you, will you marry me? So yeah, so yeah, a lot of that going on which is usually not a great sign, we'll definitely take steps to turn that around. Okay, I think I have a pretty clear picture.

The Current Problem: Undifferentiated Content

Francis: So I'm gonna get into like actual performance. What I've done is I've gone through and basically pulled your best performing content on your Instagram page and then sorted it by views, likes, comments, et cetera. So before we get into that, I'm gonna frame this conversation from kind of like a tough love perspective.

Right now, when I look at your short form, TikTok, Instagram, especially, what I see is, and you're aware of this, obviously it's part of the reason we're having this call, totally undifferentiated slop content. And again, I've watched probably 30, 40 of your reels, some of your YouTube content, and the problem is if we hadn't spoken off camera, like, if I hadn't already talked to you, I would not know a single thing about you that would make me, as a viewer, feel connected to you in any way. And that's obviously, like, that is where you get the whales, that's where you get the... That type of content is how you attract really dedicated fans, and it's how you grow.

And right now, your content is very generic. It's basically 100% — I've got your Instagram page right here. I'm not gonna review a bunch of stuff, but it's basically all just kind of thirst trappy stuff. You're posing. They're great. It's very obvious that you've got a lot of attention to detail as far as cultivating a visual aesthetic. They're really well shot. The framing is perfect. The lighting is fantastic. The backgrounds are really interesting. But at the end of the day, it's just pretty girl on camera.

And I think... The thing that I emphasize in my content is that I don't want to beat a dead horse, but I think that you know at this point, that's basically the opposite of what I advocate for. And we're at a point now in OnlyFans where the platform's been around for almost 10 years. And this approach, this kind of thirst trap approach, given enough time or sufficient scale, it will get you to, know, 10, 20, $30,000 a month at most with maybe some spiky months here and there. But I don't think that's where you want to be. I don't think that's the type of content creator that you want to be. I don't think that's the type of content creator that, quite frankly, is going to survive competition, especially with AI models.

I have agency clients that are horizontally scaling OF agencies that are — there's a guy that I talked to today that I have no idea if this is true or not. But he's basically figured out the Instagram API. And he's like, yeah, I can make 50,000 accounts for a single model. And that's this is the type of content that they're just going to be posting and reposting over and over again. And there's absolutely no way that you can compete with that scale.

So personality is what we want to develop. And I think on a personal, like on a creative level, I also know that you can do a lot better, which again is why we're having the call. Is that all fair to say?

Kira: Yeah.

The Solution: Account Segmentation Strategy

Francis: OK, awesome. So there's good news and there's bad news. The bad news is that you are behind in the sense that you don't really have a real niche. You don't really have a brand, obviously. And the good news is that you are extremely consistent. You've been doing this for six years now, is that right? And you've gotten this far without niche or brand. And obviously that's, I'm separating that from the YouTube content, because your YouTube used to look a lot different from my understanding than it does now.

But what that tells me is that you're extremely hardworking, you're motivated, and you have a lot of followers that you've accrued over six years of doing this who will basically be excited about anything you do. So you've got all the creative advantages of starting from scratch, but you have like a two million aggregate follower advantage across four different platforms over somebody who's actually starting from scratch, which is a huge, huge benefit.

So I think that there are some pretty simple tactical pointers and some tools that I can give you that are gonna help a lot and then I'd like to spend a majority of the call just kind of coming up with a cohesive brand strategy from the ground up and a couple of content formats for you to test out. That all sound good?

Kira: Yeah, that sounds great.

Francis: Okay, so let's get tactics out of the way first. And tactically what I think you should do is create a new account where you offload — you already have all of this content. You don't really need to make any more. So what I would do is basically take this primary account, this CuriousLabs account, we're gonna use this as sort of the testing ground for all of your branded content. And I want you to take all of this content, create a second Instagram account, and you're gonna run all of this through this software called HelloButter.io, which is, don't know, have you heard of them before?

Kira: No.

Francis: Okay, they're relatively new in the space, but I think it's a game changer specifically for this type of content. And basically what they do is it's a content repurposing engine. So I'll put you in touch with these guys after the call. They're super great guys. You'll love talking to them. The product's incredible and it can basically fully automate this entire repurposing process. So you're just gonna upload all of this content and it's going to essentially post it automatically. And over time, it's going to say, you know, like it's gonna identify your winners and then it'll sort of repurpose them and spoof them so that it changes the metadata so that you don't like it doesn't flag as being identical content that's being reposted over over again. And you can basically just fully automate this type of content.

So I think that's going to take, it's obviously going to save you a ton of time and it's going to save you some hires that you would otherwise have to make. So that's what I would do with this stuff that you already have, because it's not, I don't want you to feel like all of this has been for nothing, because it absolutely hasn't been.

And then the other thing that I would do is make a third Instagram account. And I would call this like, I don't know, Kira outfit of the day, Kira OOTD or something like, I'm sure you can come up with something better. That's just the general theme. And I think that you should take your try on haul content that was performing really well for you on YouTube and just move that to a short form medium.

So basically doing like mini try on hauls where you're just putting on like a specific outfit rather than like a bunch of different outfits. And you're talking to the camera, kind of like, you wanna make it feel a little bit like you're trying it on for the viewer. So, generally for content like that, what I would recommend is you're gonna wanna pick clothes that have kind of like a "this doesn't fit" element that really highlights whatever you feel is your most iconic physical feature. I think, you know, we don't have to say it out loud, but I think based on the content that's being posted here, we can kind of tell what that is. And I also know that you kind of like to keep things classy, so I think you can do this in a way that's kind of consistent with your values there and do it in a way that's brand protective.

But the more important element of this is that you want to talk to the camera, you want to make the viewer feel like you're trying it on for them, kind of like you're playing dress up, asking for their opinion on how it looks. I'm sure you've done the long form stuff. I'm sure you know the drill. You're a seasoned veteran of that content format. Does that make sense?

Kira: Yeah, I already have an account — I haven't been active on it, but I do have a third account that it was for try-on hauls, but it was back when I was doing specifically bikini more showy try-on hauls and it would get cooked every time so I think it may just be better to start another completely new account from scratch that may not be flagged as, you know, potentially violating any guidelines and making sure that the content of the clothing is a little bit more conservative.

Francis: 100%. Yeah, covered up.

Content Strategy and Scheduling

Chatstar: And these accounts, they're all going on the same device, or is it better to start with a fresh device?

Francis: No, you're good. I would create them on, I'm sure if you have a personal phone and a business phone, I would create them on the business phone. But as long as it's a US SIM card, it really doesn't matter. And then you can use a post scheduling tool like MetraCool, or you can use Hello Butter and you can post it natively. Hello Butter has this unique kind of in-platform web app where it's just like you, it tells you the content that is most likely to perform well. and then you just click, click, click, and you can set captions and all that stuff beforehand. It's not fully automated, or it's not like a true scheduling tool like a MetraCool would be. But yeah, I would create the account on the same iPhone that these other accounts are on, but otherwise you can run it through a scheduler or automate it and just post it all on that phone. That's a very good question.

Obviously it's easy for us, we're all based in the US, but that might look different for somebody who doesn't live in the US.

Kira: And should I be clipping my long form try and hauls for this third account or do want me to specifically create content trying on clothes for a short form video?

Francis: If you have, I mean, if you've got a bunch of old try on haul content that you feel, I think the biggest thing for flagging is an excess of let's say skin colored pixels. So like bikini content is more likely to get flagged. obviously you're wearing a bikini here, but if you'll notice it's like this dusky lighting. So you're not, and you know, there's sort of a luck element, I would say. But the way that this reel right here is lit, it's obvious that this is flesh, right? So if 60% of the frame is flesh colored pixels, I think that's more likely to attract a flag or a shadow ban. Whereas this, in this kind of dusky lighting, it's darker, right? This doesn't really register as a skin tone. I hate that it turns dark as soon as I touch it, but you can see the one I'm talking about. You can see that it probably doesn't register that as a skin tone color because of that dusky lighting. It's a little bit darker. Nobody has gray skin, right? And it's still a great picture. Obviously, to the human eye, it registers as girl in bikini. But to an automated algorithmic eye, it registers as, maybe this is just more of the ocean, right? So...

Kira: Yeah, and I think additionally because my account is consistently more conservative than if I do end up posting one bikini photo every five to six posts, I think it is also less likely to flag me.

Francis: 100% yeah for sure so you can you can sprinkle that stuff in as you want to but I wouldn't say it's necessary and I would definitely lean more towards like maybe more like leggings like fitness related clothing and then obviously if you have old try on haul videos yeah, just clip those out, know 30 seconds 60 second maybe even 90 second clips. See what performs best and then I would just add captions to those and make sure that whatever the clips are, it's stuff where you're talking to the camera as much as possible, making it feel more personal, if that makes sense.

And yeah, the reason that I really like this mini try-on haul idea for you, A, it's really easy. B, it's how you built your YouTube following. So you already understand the format, you know the angles, it sounds like you already have some content built up. It's gonna be super easy for you to pump these out. And my experience is that that format works extremely well for short form.

So you're going to have these two new accounts and you're going to have your primary. I would say the first couple of weeks of running those two new accounts, you're going to do one post a day per account. Let's say one at 8 a.m. and one at 11 a.m. You can play around with times. I'm just throwing out times to give you a sense. And then what I would do is I would make those posts collab posts with this main account. And essentially, you're going to do a couple of like daily story posts on this account as well that push followers to follow those pages for that type of content, right? So all your branded content, and we'll get into that in a second, is gonna be on Kira Slaps, but you're also gonna be collab posting from the two new accounts. So you're gonna have triple the volume on here, and you're gonna be pushing your existing followers towards those other accounts.

So I would do that with, I have a story posting automation tool called Storito. I'll also shoot you a link to that after the call, very easy to use. And I've used this exact strategy on creators that I manage that start with about actually almost identical following to you. I typically try to start this tactic around 500K followers. And if you do this correctly, those new accounts are going to be at 100K followers within, let's say, conservatively, 40 to 60 days. And then they can kind of stand on their own at that point. You can continue to do the collab posts if you want extra volume or use them as filler posts on here. But they'll stand on their own.

The reason that I really, from a tactical perspective, I really advocate for this. First, it acts as a sort of hedge. It makes sure that you're keeping volume consistent across multiple accounts and you're still getting exposures while you're testing, because we're going to be testing new stuff, obviously, for this branded content. And some of it might not work, right? Some of it might just totally flop. So we don't know and we're not going to know until we have been putting out this content for, let's say, two to four weeks, what really, you're not gonna have a sense for what really, really works.

And then second, it gives you robust backup accounts, right? So in case anything does happen, and it sounds like this has stayed really healthy, there's nothing that I'm seeing on here that would flag anything, so I don't think this is a super high risk thing for you. But it's obviously nice to have backup accounts. If anything happens to any one of them, you just funnel folks to the other two, and then you pick up right where you left off.

And then third, you're going to get tons of net new exposures by creating three unique types of organic content. And for fans that follow all three pages, they're gonna see you, they're gonna open up the Instagram app, and they're going to see you a minimum of three times every single time they open the platform. And at the end of the day, this is all advertising, right? And the more times somebody sees you, the more likely they are to eventually succumb to that purchasing impulse and subscribe. If every time I open Instagram, I'm seeing you doing a try on haul, I'm seeing you doing a thirst trap and then I'm seeing you doing something that's maybe a little bit more interesting that's actually strengthening my parasocial connection with you. I am way more likely to buy whatever it is that you're selling in the long run. So you're getting new eyes. You're tripling the number of times that you're... yeah, go ahead

Defining Branded Content vs Thirst Traps

Chatstar: Very quick question. When you're mentioning, excuse me, when you're mentioning branded content, what we're looking at right now on her page, that's not branded content. That's what would you classify that as?

Francis: Correct. I would say this is thirst trap content. It's visually appealing, but that's it, right? And this is, I would say what we're trying to avoid is stuff that is purely visually stimulating because I think it's a common misconception. Obviously you guys know this because you're involved in the industry, but it's a very common misconception that OnlyFans is a purely visual or pornographic platform. In reality, what people are paying for is access to your time and a more intimate personal connection with the creator, in this case, Kira, obviously.

So this is only giving that visual stimulation, right? And it doesn't really tie in well with OnlyFans as a product because you're not selling visual stimulation. You're gonna have transactional customers that only wanna buy content. But most of the people that are subscribing to your page want to talk to you in some capacity. There's something about you that catches their eye in particular. And so when you're thinking about your top of funnel strategy, and especially for branded content, what you want is for that person to already have kind of an idea of who you are and to set an expectation and to set like, hey, this is what talking to me is going to feel like. And they're much more likely to want to have a more intimate relationship with you if they have some idea of who you are before they subscribe. Right? Does that make sense?

Chatstar: Yeah, as well.

Francis: Okay. Let me see. I think I had a couple other tactical things. So yeah, right now you're doing four platforms, right? You've got X, you've got YouTube, you've got TikTok, and you've got Instagram. Is there anything I'm missing?

Kira: Yeah. Facebook actually is currently my biggest reach platform.

Francis: How is, so biggest reach but not great for subscriber conversions it sounds like.

Kira: So we only just started tracking Facebook, but I do think now it's outperforming my Instagram. So I doubled my Facebook posts about a month ago. And in that month, you know, we've doubled revenue from Facebook, but we went from 30 million views a month to now 70 million views. And most of those people are in a pretty ideal demographic, which is I would say it's about 30% US based and men from 35 to 55.

Francis: Okay, fantastic. Okay, awesome. So let me add that in here. And that's gonna be mostly Facebook reels, right?

Kira: Actually, it's both the carousels and the reels are actually — my Facebook carousels are outperforming my Facebook reels right now.

Francis: Okay, and actually I noticed too that that's something that I wanted to touch on here. I noticed that the same is true of your Instagram content. Your carousels, rather, are consistently performing at a higher — I don't have access to views on carousels, obviously, but just from...

Kira: Yeah. They're doing anywhere from 500,000 views to, you know, up to 2 million views per carousel.

Francis: Yeah, and the likes are obviously there as well. So obviously, no changes there. Keep pumping out carousels. It looks like you're doing one a day, is that right? Yeah, so...

Kira: Yeah, one every weekday.

Francis: One every weekday, okay. I would try to batch create so that you're putting out content on weekends as well. And then I would just schedule those in advance. If you don't like to work weekends, either hire a VA to schedule it all for you or just schedule in advance using a tool like MetraCool. If you're not familiar with how to use those, we can talk about that off camera. I don't want to waste consulting time talking about a software platform. But yeah, I would definitely advocate for using a scheduler. And basically, you should be able to just post all the content that you're creating. You should be able to post on every single platform in one place very easily. Metricool is my favorite way to do that. But whatever you want to use is good for you, obviously. That way, you're not posting natively on five different platforms, because that's insane, obviously.

Content Production Schedule

Kira: Okay, so for the account that we want to make and have that just be thirst trappy, then for my branded account, we'll continue with the typical carousels, but then with reels, have those be more branded? Am I understanding that?

Francis: Correct. Yep, absolutely. And the thing that I consistently notice about carousels, when carousels, let's say the term I like to use is "escape containment." If your carousel is consistently getting a higher number of non-follower reach than follower reach, that's obviously great for conversions. But what I typically see with carousels is that an overwhelming majority of viewers of carousels are people that already follow you. So you're giving the fans, I would say that that's content that sort of pushes followers down the funnel towards becoming subscribers. But I would say change absolutely nothing about your carousel strategy. It's working really well, the content's great, the photos are great, like A plus there.

And then as far as what you're actually focusing on, I would say you're primarily gonna be creating the short form content, create it with Instagram reels, Facebook reels in mind. And then repost them on every other platform. So your TikTok and stuff, you don't have to create new content specifically for TikTok. And especially in the early stages of getting the ball rolling on all of this, you're going to get overwhelmed. It's going to be you're going to put out lower quality content on five platforms when you could be getting more out of pushing really high quality content on two platforms and then reposting it across the other three. Does that make sense?

Kira: Yeah.

Francis: OK, awesome. And then this was just an observation. On your main Instagram, you've got it's roughly almost exactly three years old as far as I can tell. I think your first post was almost exactly three years ago. So you've got 207 reels on there, only seven have broken a million views and then four of those seven were collab posts. So to the extent that you're able to collaborate, it sounds like there's probably gonna be more opportunities to do that in LA. That's always just a nice thing. If you want to make industry connections, it's by no means obligatory. But obviously that works really well for you. I think you'll probably get a lot more mileage out of branded content. But just an observation, right?

Kira: Okay.

Francis: So any more questions about tactical stuff before we move on to brand strategy?

Finding the Right Niche: Personal Finance

Chatstar: Anything in particular in terms of optimizing like a film schedule versus upload schedule? Like is there an ideal time to film post? Like what kind of lighting works best? Anything that's like, you know, kind of a, like a one stop shop of like, Hey, do this, you know, or else, you know what I mean?

Francis: I would say, honestly, you already have, Kira already has a really good grasp of lighting, framing, all of the principles that you understand that you're utilizing extremely well in all of these. You have a huge advantage in terms of you've got experience, you clearly know your angles, you clearly know what, all of these are really well lit. They're shot on a high quality camera. These are objectively beautiful images. You just need to throw in that personality stuff. So I would say this is gold standard on the visual front. I wouldn't make any changes to what you're doing in terms of how the shots are actually composed. It's just the content that's gonna change.

Kira: Gotcha. Okay, I just want to run my current weekly schedule by you and see what your thoughts are for that. So right now what I'm doing is Monday is always administrative. So you know, whatever editing, scheduling or like hiring tasks, any kind of thing that involves me being at a computer and reviewing things happens on Monday. Tuesdays, typically carousel photos. So I'll take, you know, I try to take five, I try to take seven or more carousel photos and working with a photographer really increases how many I can do. It actually, it's hard sometimes to find a photographer who takes them at the same angle that I like that I know performs well, but like, you know, it's just kind of trial and error for that.

And then Wednesday and Thursday — Thursday is usually dedicated for either OF content or long form videos and then Wednesday would be short form. So I guess is there a better way for me to optimize making more short form content by maybe like doing shorter long form content or you know anything like that because when I take the IG photos what I do is I'll take the photos I get the angles that I like — okay now I know the most flattering angles in this outfit in this spot and location whatever — and then I will shoot like a one to two minute video for the reels and then clip that down to the most flattering three to six seconds and I'll usually get two to three reels in a couple minutes of posing in whatever angle that's working for...

Francis: So I'm actually really glad that you brought that up. I don't know if that's something I would have asked independently. But I think that there are some big changes that I would make. The biggest one is going to be around, let's say, mentality or approach. I would say, and this is going to sound a little bit counterintuitive, be comfortable with putting stuff out that you're not necessarily proud of or that you might not think will perform well.

You don't need to be super draconian about "I don't really like exactly how this turned out" — a lot of what you're gonna be doing after this conversation is experimenting and you're not going to have good information about what works and what doesn't unless you're putting stuff out that you think might not be good. And this is a lesson that took me a long time to learn and it's easier for me from a directorial perspective to say hey, just put out everything. It's not my fucking face that's in it, right?

But I think that that's a mentality and that's a headspace that you really have to get into is get comfortable with putting stuff out that you might not be super happy with because you just, the reality is you just don't know. There's so many pieces of content that I put out and I've talked about this in some of my videos before where I'll work with a creator and we'll just get random B-roll and chop it up into a really simple concept. And I'll look at it and be like, this is kind of garbage, but we need the volume this week. And I'll post it and it'll be 30 million views on that piece of shit. What happened there?

Kira: Yeah, I did that, you know, seven years ago when I started a YouTube channel and I did it again when I got, you know, in trouble for actually, you know, posting a different kind of content — we've spoken about before that was so far off from doing any kind of thirst trap, OnlyFans content. So now I've, you know, had to start from scratch with my channel and, you know, I can do the same thing with Instagram.

Francis: Yeah, and that's how I would approach it, especially at first. Over time, you're gonna get a better sense for not only what works, but what makes you, what creatively satisfies you, and I would be guided by that instinct. You should enjoy this process. You should enjoy the content you're creating, and we're gonna talk about what that looks like in a second.

But yeah, from a filming perspective and a scheduling perspective, I would also say you're probably gonna wanna dedicate two full days to short form. And I would just do carousels on the same days that you do short form. Obviously it's gonna be easier if you have a photographer, but carousels I think are something that should almost feel like free volume. You obviously are putting a lot of effort into your stuff. You're going to a location, you're wearing nice clothes, you're posing and stuff. But on the days that you shoot short form content or even long form content, even if you're just at your house, post stuff of you on set. Post stuff of you post-carousels of you setting stuff up, give people kind of a little behind the scenes sneak peek about what your life is actually like.

So you can express personality through carousels as well, right? There's the basis of before we had devices in everyone's pocket that could record everything at any given time and produce high quality video, most information was communicated visually through pictures, right? The whole advertising industry up until 30 years ago was still images for the most part. And so a lot of that stuff still applies, right? So it doesn't have to be perfectly shot, perfectly lit pictures, get a bunch of pictures. I know that you're probably to some extent, you're wanna look good in the pictures, but don't be afraid to be silly. Don't be afraid to post random, take random pictures while you're working with a photographer or setting up shots or whatever the case might be. And try to pick up more incidental volume for carousels on the days that you shoot short and long form, rather than having a day that's totally dedicated to carousels. This is something I've actually never done with any of my creators, like having a whole day that's just photo shoots. Incorporate that into your other production time, and I think that you're gonna see way better results over the long...

Kira: Okay. Yeah, so like for example, I was working with a photographer and it was our first time working together. So I think it maybe took a little bit longer than it would if I was like by myself or with someone I was working with consistently. But we were doing essentially outfit, get three to five good shots in the outfit and then a couple quick reels. And we did nine outfits and it took about five to six hours just for the carousels.

Francis: Yeah. Right, yeah. I would definitely scale that back a little bit. And then also, if you still want to do that, if that's really important to you, what you can also do is write short form content and record it on the same days that you're doing the carousels, right? So you're doing an outfit and you're doing, you know, one carousel in that outfit. Also do two or three pieces of short form content, like scripted short form content in that outfit. And then when you do the next outfit change, make another reel on top of the carousels so that you're consolidating that time a little bit better.

Kira: Okay.

Francis: So I have a few ideas about this — I definitely want to spend and it's totally fine if we go over time by the way. I've got a few ideas for new short form content formats based on the form that you filled out prior to this call and then some of our previous off camera conversations. But I really want your input first. And I'd like to frame this as kind of a thought exercise.

So if you were starting socials again from zero, and not even thinking about promoting OnlyFans, but you were just being authentic and true to yourself and making social media content, quote unquote, for fun, what type of content do you think you would make?

Kira: YouTube content a thousand million percent every time. I would always go for YouTube content. I mean either like short form but talking about my day, you know my travel content on YouTube we've spoken about this a lot. I have you know a completely separate travel channel that I do not market on any of my socials. Most of my followers don't even know that I have it so I would be doing more high quality intentional content talking about my life, talking about sort of my outlook on things because I think it's very unique. I don't think that we see a lot of people in the industry who really have a super healthy positive mindset and you know, I would love to share more of that and I think I do a good job of that on my travel channel, but I would I would probably share my hobbies and make art.

Before I was even doing OnlyFans I was doing very, very creative very tailored and intentional photo shoots doing portrait photography so you know the carousels and that's kind of where the carousels come in and why I've been able to figure out the right angles and whatever cameras to use in lighting because I was in portrait photography for a long time prior to this. So I think always portrait photography and always just trying to add value and share my life with people and share my outlook with people in a positive way because I think there's a lot of value there that people would appreciate. And also all of my random hobbies — we've talked extensively about how many hobbies I have and between that and traveling, I just love doing them.

Chatstar: So I have sorry to cut you off, I have kind of maybe a suggestion or a quick question even. So I've gotten to know Kira pretty well and I know her goals in her future as a content creator, not just someone who is trying to market OnlyFans. And I do think she has a very cool outlook on spreading a message of positivity and hobbies and travel and all of that. My only concern, you know, with this call and that type of content is I don't know if the demographic that it's going to attract is going to convert well over to OnlyFans.

So, you know, my question or I guess maybe even a statement is, you know, is there a way to kind of separate the two meaning or does it need to be more targeted? Does the content that we're creating for this new brand, does it need to be hyper specific towards conversion for OnlyFans or attracting a specific demographic? And then keeping the actual, what Kira wants to do with travel, spreading positivity, because I'm imagining that type of audience would garner, I would say more girls, or maybe even at least a younger audience who may not convert well over to OnlyFans. Hopefully that made sense. I know it's a little bit all over.

Francis: No, that makes perfect sense. And I think your head is in the right place as far as those are the right questions to be asking. But I think what we want to do rather than thinking, okay, how do we separate this from the OnlyFans brand? I wanna think about how do we combine them? How do we create content that is appealing, that spreads that message of positivity and incorporates your interests that is also viable for promoting OnlyFans?

And think about the biggest creators in this space. So I think, and I say her name constantly, Camila Araujo, I think is a perfect example of somebody that has a very unique personality. Most of her content is personality oriented. It's not really in a particular niche, right? It would be hard to look at Camila Araujo and say she is particularly good at any one thing. And I think that that's not necessarily where we should start, but it is — she's a really great example of somebody that is appealing to the OnlyFans audience in so far as she's built her entire career in terms of monetization on top of OnlyFans. Now she's exploring other options, but she did that while she was building an audience of both males and females, right?

If you look at her comment section on most of her big posts, a lot of it will be women being supportive of her and her message because she's sort of unapologetically her. She doesn't care if you think less of her because she does OnlyFans. And women respond positively to that message. And it may be the case that you can't monetize that attention towards OnlyFans, but it doesn't mean that that attention isn't valuable because A, it drives engagement on the posts and it creates a sort of community element in the comments where you have people that are arguing and fighting. You've got girls that are like, she's living her best life and doing so-so-so. And then you've got the guys that are like, she's a thot. She's ruining morals or whatever, you know, the things that people say in Instagram comments.

Chatstar: I've also seen kids go up to her in public, you know, so...

Francis: Right, so she's a legitimate influencer celebrity, even though her primary monetization vehicle is OnlyFans. So you absolutely can do both. But again, I don't think that's where we should start, because it's a little bit broad. Obviously, Camilla has probably, she's also been in the industry for probably six or seven years. But she also has the opportunity element of her big start was being in that Mr. Beast video. And so she has a little bit of cultural cachet in a way that you don't just get to build spontaneously.

So what I want to think about in terms of narrowing is, Kira, is there anything that you would say that you have an abundance of knowledge on or something that you are deeply — something specific, right? Rather than spreading message of positivity, that's something that we can incorporate into your content. But from a niching perspective, we want to do that while you are engaged in some activity that people find interesting or whether that's a hobby or whether that's a specific topic or set of topics. So is there something that you're deeply interested in and you're either already really good at or something that you really want to learn and that you're comfortable doing or talking about on camera while you're, let's say, injecting your personality into it? Does that make sense?

Kira: Yeah. I mean, I think the whole reason that I've even gotten into OnlyFans in the first place, and we've discussed this as well, was because I was always interested in personal finance and building wealth, and then that sort of snowballed into starting the page, but then it also snowballed into now this huge passion for, okay, how can I really do business in an interesting way? How can I scale in an interesting way? How can I have the right money habits and travel hack? And also spending money in a way that's fruitful but also in a way that keeps me enjoying my life.

I pay a really high rent. I love where I live, but I drive the cheapest car I could possibly buy because I just care — and I think a lot of people in my personal life find that really unique and interesting and I would assume that a lot of other people online would as well — this OnlyFans girl makes all this money but I still shop at Aldi's, I still drive a Toyota. So you know I think maybe having those two opposites could be really interesting. And I'm just so passionate about financial plans and money management and being really smart about budgeting and how to reinvest correctly. I could just go on all day about stuff like that. And I'm definitely not an expert by any means, but I think that it is just unique for someone to be in the OnlyFans industry and have smart and responsible spending habits.

Chatstar: Yeah, I was joking with Kira the other day. You know, I was saying maybe we should open a separate page and have her wear a pantsuit, you know, basically.

The Finance Mommy Brand Strategy

Francis: I mean, that's exactly, again, this doesn't have to be a separate page, right? We're gonna be entering a phase of experimentation here. And I'm also, I'm really glad you said that because that's actually my exact idea. And that's how I wanted to approach the brand building element of this. So I guess we can talk about it.

Basically, the idea that I have, if you and I were working together on a creator manager basis, how I would approach this is you've been doing this for six years. You are a legitimate veteran of this industry. And I would imagine that as an independent creator that's been doing this for six years, a long time to do anything, right? There's so much that you probably take for granted as basic or common knowledge that basically nobody outside of the industry is even aware of.

Kira: Well, I also think like I don't want to say I'm humble and I'm down to earth, but I don't necessarily think I'm smarter than anyone else. I think that I was much more consistent and diligent than most people would be. But then from feedback that I've had from other people, my perspective is more unique than I thought it was because my thoughts that I have every day on a normal basis. I'm like, why would I share that? Because I assume that everyone else is coming to those conclusions.

Francis: Yes. Right, but they're not. I promise you they're not. And I think that there is a huge, just as you pointed out, I think that there's a huge unaddressed gap in the market for OnlyFans creators that kind of peel back that curtain and talk more about the business and personal finance side of things. Because basically the only thing that you hear on the front end, is big creators that are talking about their — Camilla, Sophie Rain — they're talking about, I made a few million last month or whatever.

But there's nobody that's actually explaining how the actual business of OnlyFans works. They're talking about business psychology, scaling, strategy, personal finance, in a way that is fun and digestible. And the reason that I think that this is such a rich opportunity space and something that you absolutely should pursue is, trying to think of how to frame this properly.

First, it's a really deep well, right? There's nothing, you'll never run out of topics to cover in both short and long form. If you look at the biggest people that are in the personal finance or financial responsibility space, the Dave Ramsey type guys, first of all, exactly as you said, you don't have to be the smartest guy in the room to share knowledge. Dave Ramsey, I think repeatedly is like, I'm an idiot. And the reason that this stuff works is because idiots can do it, right? So there's that angle, but there's also — there's tons of different format opportunities there. Dave Ramsey's been doing it for 20 or 30 years at this point, right? He hasn't run out of shit to talk about.

And so the other, there's the opportunity to do short form, long form content where it's just you talking to a camera. But as you develop the brand, maybe there's OnlyFans Creator, maybe you could do something exactly like this, where it's a live format, a call-in show where you have independent OnlyFans creators that are — hey, how do I do this? What's the deal here? — asking questions about whether it's personal finances, whether it's page management, asking you for tips, stuff like that. That's also a huge untapped opportunity space.

Second, I think that on the more salient to OF promotion side, I think that men are going to see that and they're gonna go, "ooh, finance mommy?" She's attractive and she's smart. And they're gonna, I think that the reaction to that is gonna be — this is so cool. She's being transparent about this stuff that everyone else is lying about or just not talking about. And I think that that's going to do a lot to build trust and connection with your customer base and be a super strong differentiator that separates you from any other creator.

Kira: Yeah, I would also argue that most, this is also something that most creators probably can't do unless someone else is literally giving them a word for word script. But I, I mean, we spoke about this. I started my Roth IRA when I was 18 and invested in that.

Francis: Yes, exactly. Yeah, you can talk about this stuff and you can do it scripted obviously and to some extent you should but you can also speak about this stuff extemporaneously which is why I think a caller format might work really well.

And then the third reason that I think that this is a good way to go is kind of alluding to what I was talking about earlier with Camilla. I think Ari Kitsia does a lot of this too. You're going to get more than just men with this content. You're gonna get incidental traction with female entrepreneurs especially who don't know anything about this stuff, who might be, you know, maybe they're getting fleeced by management companies because they don't know, they just don't know. They don't know what the appropriate percentage is. They don't know what the management company should be doing. And I talked to an agency last week that has a creator that is making 150K a month and she just bought a Corvette on a 20% APR loan. And it's like, you realize you could have just bought that cash, right?

And if that creator had one person to talk to in the space or one person that was creating content that was like, hey, 20% APR loans are not great. Maybe don't do that. Maybe you're making enough money to just buy it fucking cash or figure out a better financing plan or if you have...

Kira: Yeah. I just have so many stories of even personal friends making really, really irresponsible financial decisions, much to my — hey, this is a bad idea. Hey, I would feel like a bad friend if I watched you do this and didn't say anything. This is your life, do what you want. I would not feel right as a friend to watch you go spend this ridiculous amount of money on a car that you don't need, on a rent that you don't need. This is not gonna be around forever. And I think a lot of people in our industry, particularly models have a really bad understanding of what that longevity would look like. And they're not setting themselves up for success in a smart way.

Francis: Yes. Right. Absolutely not. And I think that that's really ultimately — that's what I kind of want to figure out here is what does it look like to do that on camera? Because I think also for somebody that's thinking somebody like you that's thinking about what happens after OF this also creates monetization opportunities after OF in the same way that I'm consulting you right now on organic social you might be the me for an independent creator who just has no idea what they're doing. Who doesn't have the experience right? You've got so much experience in all these stories to draw from where you can very clearly illustrate and articulate to somebody — hey, these are the pitfalls that you can really easily avoid, follow me, and you're gonna develop a lot of trust with those people. And then once you decide to rotate out of OnlyFans, maybe you have a functional consulting business or all of that stuff feeds into a personal brand that persists outside of OF.

The only creator that I'm aware of, or I'm sure that there are creators that are doing this, but the most popular, let's say, person in this space that I'm aware of that's making content specifically to help other independent OF creators. Do you know who Alana Cole is?

Kira: No.

Francis: Yeah, exactly. Her platform is maybe a tenth the size of yours. She makes great content, but I just don't think that many people watch it and she's not, I think that you can do a lot better job, but there's legitimate, I guess the point that I'm trying to make is that if that's the second best, there's a legitimate monopoly opportunity for you here. And that's always exciting.

And through the process of creating this content and doing this stuff, you're learning about something that you're already naturally interested in, and you're going to set yourself up with tons of skills and knowledge that, again, transcend OnlyFans whenever you're ready to transition away from the platform.

Chatstar: The example that I gave Kira was, do you know who Shelby Sapp is?

Francis: I do not.

Chatstar: She is kind of a sales girl. She does, I'm pretty sure she sells courses, but you know, her whole thing is speaking on Instagram. She does these reels that she just talks and gives hot takes about business or sales or life or whatever. And obviously she's very successful doing what she's doing, but she's very much in the business niche and her page absolutely rips content. And I know, you know, I don't know exactly how much money she's making outside of her current career, but it's in the hundreds of thousands of dollars every single month. So there might be a different avenue of monetization outside of OnlyFans if that is how you style your content in the future.

Francis: Yeah, that's phenomenal. 100%. 100%, yeah.

Competitive Analysis and Content Format Ideas

Francis: And the last portion of my consulting calls is typically competitive analysis. And what I like to do there typically is I'll look at the top creators in the consultee's niche. But since you don't really have a clear niche and you have a bunch of different interests, what I did is I kind of did a mashup of individual creators. I'm going to zoom out here because this is impossible to read. Here we go. — of individual creators who are doing stuff that you have done in past content or are interested in. So this I would use as, I'm not gonna go in bit by bit, I'll kind of explain. I assume you guys are familiar with Bryce Adams.

Chatstar: Yes.

Francis: Yeah, she's the goat of fitness, humor, content. I mean, look at, these view counts are absolutely fucking absurd. Basically what I did is I went into everything that you're interested in and I found the most performant creators that I think you could draw inspiration from in those niches. And then I pulled anything that has over a million views. Bryce Adams, look how insane this is. I think you have to go like, it's 160 columns down, or 160 rows down before you find a reel that has less than a million views. She's insane.

The way that I would think about this is the focus for your brand, I think should always be personal finance, financial responsibility, talking about, peeling back the curtain on OnlyFans, talking about the business of OnlyFans and what you've learned. But you can incorporate your interests into doing that. So, Leila Hormozi is more of she does business psychology, human performance stuff. You guys are familiar, I assume, with Alex Hormozi.

Kira: I'm familiar with both.

Francis: Okay, yeah, her content's fantastic. Her short form stuff is really good. I think she's relatively, obviously their focus has been primarily YouTube, but she's got some killer short form stuff that I think you could draw...

Kira: Yeah. They clip it all down and then pump it out. I mean, I think I've seen videos of Alex saying they're posting a hundred times a day. So even just when she's getting ready, she has someone with a DSLR set up and she's talking to maybe a producer or an assistant or someone all the time.

Francis: Yes, they do. Yeah. Yep, exactly. Those formats work really well. I found it, I will tell you, this was the biggest pain in the ass. Finding good archery creators. This is the one that I think would have the most crossover. But what I would take from here is not necessarily, don't think of it as you're making archery content, but a close-up of you pulling a bow back, firing an arrow, and then launching into a scripted piece of content, that's a great visual hook, right? So she's got a ton of interesting shots that she's taken. And then this is another fitness creator that performs really well. Obviously, the fitness niche is, to some extent, very saturated. But it's saturated because there's an extraordinary amount of demand for that content.

So it's something that I would consider incorporating into, again, think about it as you're banging out reps on the lat pulldown, or you're doing squats while you're talking about something salient to business or OnlyFans or building on that personal brand while you're incorporating your other hobbies. Does that make sense on a tactical level?

Kira: Yeah, that makes sense.

Francis: Okay, yeah, and you'll get this spreadsheet after this call. You'll have access to all of this, so you can just parse through all of these. Again, I don't wanna click, this is hundreds of reels, so there's no way that we're gonna be able to watch all of these or any of these. But I just wanted to kind of leave you with that before we open the floor to questions and talk about potential formats.

So, okay, I'm out of breath from talking. So what questions do you guys have? And then let's start thinking about what a few handful of experimental formats that you can walk away from this call with and actually start making you know ASAP.

Content Structure and Visual Identity

Chatstar: I have a quick question. I met a few guys that are very successful in the OnlyFans space. They run about I want to say 10, 12 pages, but they're doing, you know, profit, you know close to over a million dollars a month, right? And so these guys kind of specialize in organic content. What they told me is that you know every piece of content needs to have sort of a trifecta of value that it brings so it's got to have an aura of sexuality, some type of a hook and then specific value that comes out of it. Do you have any anything like that? Do you have any type of specific guideline on how to film content — what are the three pillars? Does it need to have a super specific hook like a beginning middle and end? Do you have anything that you suggest that every video needs to incorporate in order to be super successful on the platform?

Francis: That's a good question. And I think you basically answered it. I would say hooks are essential. It's not the be all end all. I think that people overemphasize hooks because the reality is that you can have the best hook ever. But if the content itself is insubstantive, people are gonna watch the hook that first three seconds and then they're gonna be like, okay, this is boring. And then all you've done is successfully get them for the average amount of watch time. Like congratulations, right?

So the value piece is the one that I'm the most interested in. As a content creator and then as somebody who advises other content creators and I think that's part of the reason that I think this financial or business angle is really attractive is because you are providing legitimate value to people. Now there's obviously value in entertainment, but there's so many people that are creating purely entertaining content on Instagram and the reality is that if somebody is really — for Kira, you have a great sense of humor, but you're not competing in the comedy niche right? There's so many people that are spending all day long writing really interesting, creative comedy content, they've got it down to, they've formalized it to the point where they're able to just churn out really high quality comedy content on a daily basis. It's really tough to compete there.

I think that it's important to incorporate humor into content, but entertainment content is kind of a different ball game. If you're providing tangible, actionable value to people, while you're also looking good on camera and you have structurally the content is sound, so you have those visual hooks. The one thing that I would say that I don't think that you included in that, or those guys that you were speaking to, those three pillars, I would say the fourth pillar is that a hook isn't just the first three seconds. You have to keep the viewer's attention.

And I think that there's lots of ways to hack attention. And I think that that's something that's a little bit underutilized especially in the OF space and so the way that I like to think about it is if you have a let's say a 15 second piece of content every three seconds there should be a shot change or a sound effect or something that is grabbing the viewers attention and getting them to stay for those next three seconds. The way that I like to think about it is that you need to be — structurally throughout the content you need to be interjecting or saying or doing something interesting that is continuously recapturing the viewer's attention roughly every two to three seconds.

So when you start, whatever formats we arrive at, whatever content you start creating, kind of keep that in mind. So if you're just doing a talking head video where you're telling a story about somebody who got fleeced by a management company and how to avoid it or whatever, every three seconds, do a shot change. Have if you say a word like goat, have a goat sound effect or whatever. It'll come down to what the actual type of content is because it has to be whatever those attention grabbers are have to be salient to the actual content obviously otherwise if I just in this video every three seconds put a goat sound it wouldn't make any fucking sense. But you understand what I'm saying. I hope I don't sound like a total lunatic.

Chatstar: Yeah, as well.

Kira: And you've said in some of your other videos the importance of making your short form content instantly recognizable and unique. So what's a good way of going about that then? I mean, I think the try-on hauls is pretty straightforward. The thirst trap is somewhat straightforward, but I use, you know, the same angles, but for, you know, branded content with what we're talking about now, how do I do that?

Francis: I think, the pantsuit idea isn't a bad one, right? Having an iconic, I'm not necessarily saying it's what you have to do, right? But there's a way to make that sexy. And there's also a huge cohort of men that find corporate office attire sexy, right? If you're presenting yourself as the, if you're finance mommy or whatever, there's an appeal to that. And it might not be the appeal that you typically associate with yourself.

But I would at least start thinking in that direction of you know what I mean? Have a — for any content where you're just sitting down in front of a camera think of it like costume. Have a costume right have something that is iconic and unquestionably you so that as soon as a person who's seen one of your pieces of content before sees — it's the hot pantsuit finance mommy girl. I'm gonna watch this piece of content — they immediately recognize you as you. There's visual obviously there's a visual component to that.

There's also audio components. So you could have a little catchphrase. You could start every video with something. You could have a sign off or something like that. Typically, I think with catchphrases or if it's an audio thing, you kind of want to front load. You tend to want to front load that because not everybody's going to stick around for the entire piece of content. But there's lots of room for play there.

And the reality is that there are structural components that we know that make content work. And there's ways to hack attention and the dopaminergic reward system. But there's not a formula, right? So don't think, you know, I think something that people run into is that they figure out a format that works and they beat it to death. For some content creators, that works. For some content creators, it doesn't. Some people do totally unique skits and they don't really have, you'll watch the whole thing because it's a fascinating premise and you'll rewatch it and you'll be like, wait, this didn't even have a hook. Why did I stay?

So just experiment, right? There are, I think it's good to have sort of a foundation. And it sounds like you kind of already have all the foundational knowledge in place for what generally makes an individual piece of content performant. But don't be afraid to play around.

Addressing Income Disclosure Concerns

Kira: Okay, and additionally, I've been very careful about never disclosing my personal income, and I don't really want to, but how are we going to be able to sort of navigate that with creating financial and business advice? Because I think, you know, it probably would be helpful, but I think it's also bad business to disclose how much you make for social and business reasons. And then, you know, I'm already getting the OnlyFans tax on any kind of service provider that I work with. When someone knows what I do for work immediately, you know, the price is going to increase.

Even socially I don't really have a problem with it but I don't want to have a problem with it in the future people are like she makes X amount of money a month so she can afford it because I know that's a very common thought that people probably have.

Francis: Yeah, I would say, I mean, sorry, I was getting mic feedback. I thought somebody else was talking. I would say that there's a few different ways to skin that cat. First is you don't necessarily have to disclose how much you're making to still be an authority on the subject, right? You can say, I've been doing this for six years. One way that you could approach it is talking about past earnings. So the first month that I did OF, I was making this much. Now I'm making roughly this much or you know something along those lines so you're not necessarily disclosing exact actuals but also the reality is I think that stuff matters a lot less than you might think and I think that people aren't really necessarily turned off by that. Again thinking about the biggest creators in the space. So Sophie Rain will just outright say — yeah, I made 47 million dollars last year. It's not like it...

Kira: Yeah, I I'm more concerned about whatever ramifications it could potentially have in my personal life because I don't typically hang out with other people in our industry. I hang out with a lot of people on the backend. I absolutely love how smart a lot of people are and those relationships that I've had. I don't spend a lot of time socially with models. Most of my friends, totally normal people.

Francis: Sure. Yeah, I mean, I can't really speak to the impact on your personal life. I think that ultimately that's a decision that you'll have to make. I can only speak to my experience, which is that both with my friends that are in the industry and my friends that are outside of the industry, I've never really received — now it's a little bit different. I'm not a model, right? And so I'm not quite as publicly out there. I'm not the one that's on OnlyFans. So I think that I kind of get a little bit, maybe a little bit more grace than would be afforded to a model or something like that.

But I also think that as a, that sort of presents an additional opportunity space of not necessarily trying to normalize it, but — hey, I'm a business person. And you might look at all of these other OnlyFans content creators and say this is not a person that I should take seriously, but you're the one that's peeling back the curtain. You're the one that's saying this is what I'm doing. These are the tactics that are working. And it's gonna be very obvious, obviously me having spoken to you off camera, it's gonna be really obvious to people very quickly that you know what you're talking about. And I think you have an opportunity to actually create that respect for yourself or earn that respect, not just from the audience, but from those people in your personal life who you might have concerns about, off-putting or whatever, because the reality is you are a public figure.

So whether you're disclosing your personal finances or how much you're making or your income or whatever or not, people are already gonna naturally have opinions about you. And from my perspective, the easiest way to confront that is to be head on and just be super transparent in your content and be like, yes, that's true. I do this for a living. Here's how much I make. Here's exactly how I did it. I know what I'm doing. I'm not a silly little girl that just graduated high school and I'm just, you know, showing my tits on camera or whatever. I'm a business person. I'm taking this seriously and I have goals after this and I'm able to clearly articulate all of those things.

In a way, I think that actually might afford you additional opportunities in your personal life or remove some of that stigma from your personal life because you're being super transparent and open and you're unafraid to say — yeah, I know all this stuff. I am doing this and I'm proud of it. I'm proud of what I've built. Does that make sense?

Kira: Yeah, no, it's so interesting because you just use the phrase public figure and that's never once how I've thought about it. The socials have always been separate from my self image. And I think that is something that we can also go into and share because you don't really wake up and you're like, one, you know, now, now I'm an influencer. Now I'm well known. It's just, you know, consistency over time and getting views and then, and then people identify it first. It's always external.

Chatstar: I want to add to this as well, you know. I've definitely been around a ton of influencers and maybe even some that you would consider celebrities either in the space or even outside of the space. And their minds work in one way — they're online is they're online with the sole purpose of garnering as much attention as humanly possible and that's not to say they're willing to say and do anything and everything but that is to say that their online persona almost has nothing to do with their in-person persona and I think most people who are close to them recognize that and you know the conversations that they have are not about the content that they're posting right and so I think you're maybe overthinking it a little bit.

I think where you should garner your approach towards this call is how do I maximize the most out of my social medias? And if one of those ways is disclosing at least saying I do five figures or I do six figures or something like that, and how did I get from under 10,000 a month to let's say now we're closing in on a six figure a month, I think that's fine to disclose. And in fact, I think it probably is gonna play well with your audience, especially if this is the type of content you're doing.

And here's one last little tidbit that I wanna share and I'll kind of let you guys sort of close out the call, especially on a content value side. But I don't know, I'm sure that you guys have heard of TJR, the day trading influencer. So he's kind of crossing that threshold where you know he's moving on from being just a course bro into being a legitimate influencer celebrity — he's really crossing that bridge of someone who just sells courses online to someone who's almost like a rapper you know at this stage. And so the way that somebody else described it to me is they said his content has three things — it has entertainment, it has education and it has aspiration.

So when people look at his life, they aspire to be him because it looks cool. It looks interesting. So for you, whether that would be traveling or, you know, doing all these crazy hobbies that you do or even educating people, wearing a sexy pantsuit or whatever, I think that can be aspirational to some people. Like look at this boss ass bitch killing it at life. I mean, Kira, I know you personally and you do way more in your personal life than I do and half of the stuff you don't even film, right? And so I think that's super cool. I think people would love to see that.

On an educational aspect, I think if you provide a ton of value with people, especially about things that you wanna talk about. I think many, many people are going to resonate with that. Whether it's OnlyFans specific or business specific or finance specific, like however you would like to structure that, I think broader the better. Maybe you can tie in OnlyFans into it might be a good idea, but educational, you know, component to that is super important. And I think you have that there.

And then what did I say was the last thing? Entertainment. So then there needs to be a component that's just fun to watch. Right? So it can be, let's say a portion of it can be somewhat informative. A portion of it can be just kind of fun to watch. But then I think a big component or at least one of the criteria that you need to think about every few videos or something is — let me watch something that's just purely entertaining. You know, let me see something from you that's just fun to watch. And I don't know if you agree with that, if you guys both agree with that, but that's a tidbit that I learned not too long ago from somebody who was analyzing this person's Instagram profile and I thought I'd share because I think it's relevant here. But I will shut up now and I'll let you guys sort of continue on a much more...

Final Implementation Advice

Kira: Yeah, I think that what Chatstar just said is a great way to segment into my next question, which is how can we for lack of a better word and you've also used this in some of your videos — exploit these viewers insecurities to influence purchasing behavior with the content that I'm now going to be making?

Francis: No, I think... Yeah, I think that that sort of naturally happens with things that are related to money. But I also think that that is, so in some way, it's not that I regret saying that, but I think that that applies uniquely to some brands, but not all brands. Right, like Camila Rao is somebody is in her comments saying, the context for that is basically Camila Rao, somebody will come into her comments and say, OnlyFans detected, opinion rejected, and then she'll show an income statement that's — I made $2 million last month. You're working at McDonald's. What's good? You know, I don't think you need to necessarily lean into that. I don't think, you're a naturally, I think a very kind, very positive person. And so the way that I would maybe, I would think of it less as exploitative and more as the other side of that, which I think I said in that video is it doesn't have to be cruel exploitation.

It can be exploitation in the sense of recognizing that maybe some of your male viewers have financial insecurities and you saying — hey, it's really hard out there for everybody, right? And the fact that you're even watching this content means that you're trying to improve your financial situation, which puts you in the top 10% of people or whatever, however you wanna frame it. But I would lean into that if you're going to lean into exploring status consciousness or status differential between you and the viewer, I would think about it more from a perspective of — Hey, I really admire how hard you're working. I see that you're here, you're with me, you're trying to improve. Let's do it together. As opposed to — I make a million dollars, fuck you!

Kira: Yeah, I mean, that's definitely not the kind of content that I want to be putting out there and I know it's going to work for other creators. But at the end of the day, the value and the intention is always gonna come first for me. That's always gonna be more important than however many views we can get or however much money I can make. I know a lot of people disagree. Late stage capitalism is a really, really interesting place and time to be doing business. And I think because I have that intention behind everything that I do, especially with business, it actually kind of gives me a leg up. I think more people want to work with me and more people trust working with me because I'm so vocal about that. And I think that would also be just really interesting to make content about those opinions too.

Francis: I agree 100%. And I think that that's probably a good note to end on. I definitely think that leaning into the positivity, making that a unique part of your brand is essential for you. And I really like what you said about being guided by intention rather than dollars, because in my experience, the more authentic and true to yourself you are, the more that's going to read in the content, and the more people are going to connect with that, because you're not lying to them, right? That's obvious — you can tell when somebody is lying to you. You can tell when somebody is putting on a front. But if it's just you as you talking about your experiences, talking about the things that you want to do, talking about personal finances, advising people, guiding people, telling them about the mistakes that you've made so that they can avoid them and doing all of that with a really upbeat positive tone — people are gonna respond to that really really well. And I'm excited to see what you make honestly.

Setting Up for Success

Chatstar: I just have one last thing. Can we sort of roundabout or summarize somewhat of an action plan here? So, you know, for example, set up sort of a faux studio type situation, you know, similar to how you have your background. And then, you know, do the lighting in a specific way and then open this account, can you just kind of cover everything and just give a few action steps into what the next, let's say, few days might look like?

Francis: Yes. Yeah, absolutely. So obviously going back to the tactical segment of the call that was like an hour ago, time flies when you're having fun, I guess. The first steps is going to be to create those two new Instagram accounts so that you can start taking all of the content that you've already created and basically repurposing it and start building up, have those be the segmented accounts where you're moving all of the thirst trappy content.

As far as setting everything up for a majority of your time is going to be spent now on this new branded content, exactly what Chatstar said, I think that you need to set up some, if you have a room in your apartment, I know you're moving, so it might be a little bit tricky as that happens, but wherever you're going, I would have a dedicated workspace. Set it up like a studio — for me, I've got the full soundproofed office with the black panels. This is really cool for me because my mask reflects light. The panels reflect light so I can produce some interesting, I can really control the lighting in here and kind of do whatever I want.

You have a naturally, or I say naturally, but again, you've been doing this for six years and you've studied it. So I'm going to not take away from the hard work that you've put in. You understand lighting, you understand framing. So how I would approach it is set up that studio space, make it something where it's as easy as possible, where it's just — click, click. I turn on two lights, I turn on a camera, I can record. because a majority of your time is actually probably going to be spent writing the content. I'm not sure how familiar you are with scripting. We can talk about that a little bit off camera, because that's not, that would just be, that's a whole other ball game that we can, there's no way this would be a three hour call if we talked about script writing, because that's the thing that I'm probably the most proficient at.

But you're to have to get comfortable with scripting. You're going to be writing a lot more content. But what you basically want to do as far as actual setup — make it so that as you have written pieces of content on your days that you're shooting you can just turn that camera on and start talking to it and then on the post-production side make them easy to edit.

I would invest in maybe multiple cameras. So have a multi cam setup. So for a lot of my long-form educational videos I'll have my A cam which is gonna be straight on and then I'll have a B cam and a C cam that are hitting me at different angles. So that if I want to repurpose something into short form content, I can go — first three seconds visual hook, A cam, me talking to the camera, me pushing up into the camera, doing something interesting to get the viewer's attention for short form. And then every three seconds I'm switching camera angles so that it's always, there's always something interesting. There's always something dynamic and changing that's going on.

But that's where I would start. And then as far as action on making the content, get that set up in place, start recording videos, do it with just one camera at first, don't over complicate it. Don't overthink it. Write content that is based on your personal experiences, stuff that you feel really comfortable talking about and you have conviction about, start there, start with 30 second to 60 second scripts where you're talking about a specific concept or a specific topic. And then once you feel a little bit more comfortable with that, because it's going to take some time to get comfortable talking to the camera in addition to script writing, because it's not something you're necessarily used to on a short form basis.

Once you get comfortable with that, start experimenting with different formats. The way that I like to think about it is start with two or three really basic concepts. One concept might be just you talking to the camera about a specific facet of OnlyFans business or a specific concept about data analysis or tracking or something like that, something a little bit more instructive. Focus on topics that are going to be, I think ChatStore alluded to this, interesting to a broader audience. Don't get super specific at first. And then as you figure out what it is that people want to learn more about, which obviously you'll know based on the performance of the clips, as you figure that out, lean harder into that direction.

Kira: Okay.

Chatstar: Should we also potentially hire a really baller editor to do all the short form stuff?

Francis: Yes, I think an editor is the single most important hire in any creative team, especially for short form because all the magic happens in the edit, right? I can record the most informative piece of 60, I can tell you how the world works in 60 seconds or whatever, but the reality is nobody's going to watch it unless you have a cracked editor who knows how to catch people's attention, who understands your style and your vibe that you're going for.

And on that basis again, I'm actually making a video about precisely this so you'll have a much longer thing to digest within the next couple of weeks. But I would say I'll give you some of my best practices stuff off cam. I would say hire a full-time video editor because you're producing, you're doing this full-time. And having somebody that you consistently work with on a weekly, monthly, yearly basis that understands you and the language and the aesthetic and everything — really understands what you are trying to do is absolutely essential.

You can pay Filipino VAs or a guy on Fiverr or whatever five, six, seven, ten bucks an hour or whatever and he'll do a passable job, but the reality is that they're not — they don't understand the cultural language. They don't understand the concepts that you're talking about. And there are lots of unique things about an individual piece of content that are going to be more attractive to an audience that not every editor is going to understand. So we'll talk off camera about what hiring a full-time editor actually looks like and entails and how I would approach that. But that is the first hire I would make.

Kira: Okay.

Francis: All right. Well, thank you guys again for agreeing to have this published. I really appreciate it. I hope you guys got a lot of value out of it. I'm glad.

Chatstar: Thank you. This was very informative. You know, we learned a lot. I did at least. I hope Kira did as well.

Francis: Kira's like, I already knew all this shit. Kira, do you maybe want to tell people where to find you as we sign off?

Kira: Yeah, I'm on Instagram @curiouslabs come check me out and hopefully by the time that this video is posted you guys can see some cool financial content.

Francis: Sick. Alright, thank you guys and have a fantastic rest of your day.

Kira: Thank you.

Chatstar: Thank you.